Supercharge Your Message with these 3 Secret Powers

kindness

 

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.” 

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

2nd Sunday of Advent-Peace

cropped-90_05_20-Christmas-Lights-Regent-Street-London-England-_web.jpgA short Advent reflection today!

At my church we light Advent candles during the four Sundays before Christmas. It’s a tradition I’ve embraced and enjoy.

The first week stands for Hope, the second stands for Peace, the third for Love, and the fourth for Joy. (Various places do it in different ways.)

I’ve been thinking about peace. How to get it. How to keep it. Does it exist in a way that matters?

Advent is literally about a pregnant pause. We think about what is not yet here, like the girl Mary waited for many things expecting the Christ baby. Waiting.

It’s amazing how un-peaceful this time of year can be. There’s a lot to do, there’s bad weather to get around, there’s extra cooking, baking, and wrapping. And plenty more. The blitz from media alone is enough to get you ornery and want to opt out.

We’re are watching various Christmas themed family movies lately on the ABC Family Channel and the 8 minutes bombardment of commercialism propaganda in the commercials after every ten minutes of movie time gets me pretty frustrated!

So what about PEACE?

The peace that comes from the Spirit of peace really is inclusive of many others words, isn’t it?

The word peace is closer to Shalom which is a full-bodied concept. It included a fullness, a well-being, an “all will be well” over-arching attitude and sense. Provision. Rescue. Comfort.

Shalom is not contingent on circumstances but endures and carries an abiding joy (sturdy happiness).

It’s a lack of discord too.

There is a generosity to the word. There is a mercy there.

When Jesus offers peace to his followers in troubling times, he says the words, “Peace be with you”. It’s to bring comfort and stillness–ease of breath. Relief and placidity. Peace feels like coming home to a home you somehow remember but have never quite found.

“Peace on earth, goodwill to [humankind].”

It’s something you buy into. It’s something you put on and do things with.

Carry a bit of that with you today. Better yet, do something with it, and spread it, too!

(Start by spreading this article)

A Blessed Advent to you.

Now a question to ponder or reply to here: What else is peace (to you)?

27 Things to Talk About At Thanksgiving Dinner

feast

There’s no place like home for the holidays…

It can be fun, it can be World War III, or something in-between…but there’s no place like it!

I checked around and found out some people are counting on one thing to get them through Thanksgiving this year.

• Food? No.

• Gratefulness? No.

• Football? No.

• Shopping? No.

What then?
Booze.

That’s right, the medicine that’s kept family feasting bearable since the dawn of time. Even cave-dwellers were digging up their stashes of mead before gathering with the clan around the family fire pit and feasting on wooly mammoth, or what-have-you.

Some families don’t drink alcohol, of course. This is no time for hair-splitting. You’ve come here for help. Scroll down for the resource!

For introverts holiday gatherings can be tedious, but it’s more than that. It seems that most of us are less used to conversing face-to-face. It’s a lost art. We get itchy so soon now to numb out or escape on smartphones, tv, and the computer and then time for connection is wasted. Or, the discomfort of connecting (or misconnecting) has us looking for the exits. I’ve been there!

Here’s the truth: When extended families get together there’s usually baggage, off-limit topics, old wounds, jealousies, and enough backstory to create torrents of anxiety. That’s the side of the holidays that doesn’t make it to the commercials.

No, it’s not always like this.
Sometimes it’s just family fun and favorite foods, and good times from start to finish, but that isn’t really the way things go typically. At the very least there’s the stress of the adding obligations and scheduling everything will wind things up.

Here’s some help!
Rather than zone out or make guests uncomfortable, which is also time-tested family tradition in many homes too, try these conversation starters as you feast and holiday! Recycle them for other days if you had fun with it, or think of some of your own. Don’t put pressure on anyone to play, but use this quick download as an excuse to to try something different.  It really doesn’t take much to upgrade your holiday.

You might want to implement a 2 hour technology fast. This seems like a great idea…then you do it and 20 minutes later your nerves start to fry. (That’s what I mean about a lost art!) This can help with that.

Feel free to view, download or print the file below.

Other tips:
• You might want to place a printed question under each plate, or into a hat to draw from. Feel free to have duplicate questions circulating too.

• A person can answer the question that they get or they can swap with a previous question (your house rules can be different–just have fun with it. The point is to have fun).

• Remember keep the whole thing chilled out and enjoyable.

Not sure how to start?

Just say, “Hey, everyone, I thought this year instead of just asking everyone what they are thankful for, I thought we could play a game while we eat!

• If it doesn’t work out, just blame the game. Easy-peasy.

Click here to read, download, and print.
(It’s also a good way to get your kids involved and keep them busy.)

27 Things to talk about:
THANKSGIVING FEAST – TABLE TALK “GAME”

(FILE) Tabletalkgame DOCUMENT

Have a Happy Thanksgiving, everyone!

I’d love to hear how things went.

Let me know! and stop back to hear the audio podcast released twice per week.

Know someone who might need some holiday help?
Please share !

 

Something about a Labyrinth and Surprises

jclab

This time the weather was the coldest I’ve ever experienced in Wernersville. Until now, my times of retreat at the Spiritual Retreat Center were during Spring or Summer.

Stripped of leaves, color, and warm weather, the place seems monochromatic outdoors, but is still restful and precious to me. There are many prayer room options, a beautiful chapel, plus rooms for things like creating art, music, reading, or for meeting with others. Each place seems to wait for your arrival. Anyone can go there for the day without notice. I love that about it. That’s true hospitality. You are always received and welcome. You don’t need to be Catholic either. God is there in a special way and it’s a sacred place created solely for the purpose of divine communion and renewal. To me, that sounds just like Heaven.

Unless you get run over by a jet-powered lawn mower, but I’ll get to that in a minute.

The Center has recently added a prayer labyrinth (shown above). Many people aren’t familiar with labyrinths–their purpose or their gifts. They create the opportunity for reflection and spiritual awareness. Some (Evangelical) Christians bristle at the copious statues, candles, prayer mazes, and other unfamiliarities about a Catholic environment. I suppose I’m post-Evangelical: the richness of the Christian history and the solidifying sense of the sacred draws me toward the transcendent in a place like this. Every time in an unexpected way.

That’s what happens when you go there. You find God. You find God at the center. The center of you…in your core where he’s always been, because he’s everywhere-present and boundless in love. He’s been whispering things of love to you and smiling but you thought it was just bad pizza leftovers or something you made up to make yourself feel better.

Life is like a puzzle. A labyrinth is a puzzle. It’s a tool too. You can study a labyrinth before you walk the path through it, but while you are walking through studying it can make it far more confusing. Usually, you stop being stupid and cease trying to decipher the pattern precisely and just follow it like a child might do. This way, a labyrinth can be a lovely stilling and spiritual experience, not because of its own woo woo mystical powers (it doesn’t have that), but because it invites a traveller to concentrate and focus–to place her steps carefully. Most importantly, it forces one to slow down.

We don’t realize how fast our thoughts buzz until we get these sorts of opportunities to be careful. If you walk a labyrinth things mentally wind down and simplify to, “Stay on the path. Follow this narrow way. Pay attention.” Some enjoy walking very slowly and praying as their heart grows hushed.

Searching for the puzzle
I saw a photo of this newly constructed prayer walk inside the Center and I started to search for it outside. It was actually in plain sight but I hadn’t been looking for it, so I didn’t see it. (In case you haven’t figured it out by now, this true story doubles as an allegory.)

When I spotted it, a man driving a zero turn radius lawn mower was zipping and roaring around it, back and forth; expertly, but fast enough for me to wonder about his judgement. Crisp leaves shot into the air and the wind whipped them into little showers of bullets.

“That won’t work,” I said. “What am I suppose do? Have a peaceful prayer time as Zippy here shoots me with leaves and the mower engine drives me to distraction?” I crossed past the paved puzzle a small stretch to a gazebo with park benches set in a circle.

It was still noisy there, but the mower sounded duller. I would wait him out. I tried to settle my mind. Maybe I could do some warm-up praying. No. My thoughts swam. “Who’s Zippy now?” I thought.

Instead of waiting, I went on a short walk in the wood nearby over a little ridge. The path looked to have been crudely bulldozed recently and massive tree parts and 4 inch thick vines were crammed in piles. It was other-worldly–so many thickets covering whole sections like umbrellas, even though most of their foliage was missing. Surreal yellow leaves on the ground seemed day-glow bright. I felt like a zombie putting one foot in front of the other as I made my way around the wet earth and wild terrain. The humming mower served as a beacon to orient me. It was comforting and ironic.

Then a church bell snapped me back. It chimed 11, and I recalled how church bells were auditory calls to prayer and attention. It felt like a call to go home…to something. I immediately wanted to get my bag from the gazebo and look at the church more carefully in a peaceful and maybe prayerful environment. I managed a shortcut straight up a bank after a brief bout with prickly plants. I got my things and trekked toward the church. When I got there, guess who was on the grounds too? Zippy, or some other diligent lawn guardian, was tooling around the church grounds. The noise was worse now because it was bouncing off the stone structure and echoing off the parking lot asphalt.

I decided to double back and sit on a bench near a garden path that featured the Stations of the Cross. (If you’re wondering about the Stations of the Cross, visit again soon, because I’ll be detailing that in a future post.) I munched on some snacks, journaled a few things, prayed some (kinda-sorta), and enjoyed a few sunbeams that momentarily bested the clouds. It felt nice to be there, but, then I started to feel really cold. My nose had a ice cube quality and the sun had ditched me.

I headed toward the large main building. An ancient woman was being rolled toward the main entrance in a wheelchair. Rather than getting in their way, I decided to walk through the covered colonnade and flank out to the door on the right. I passed the prayer garden on my left. It was filled with statues, fountains, and newly manicured hedges and remembered how pretty it had been in full bloom that Spring. It was much warmer then too. I was getting colder by the second. But, then I got to the door–relief.

Except that it was locked. The metal handle sent a shiver to my backbone straight through my arm. But, “No matter,” I said to myself. I’ll just continue around the building and try the next door just around the corner. There are probably no fewer than 25 exit doors to the place. I’ve exited a number of them and try to find a new one to some surprise new part of the grounds whenever possible. It’s all part of the fun.

No. Locked too. Things were getting interesting.

It turns out that there’s just one way into the place. There are plenty of ways to exit outdoors, but the main entrance is referenced on each locked door. I came to this realization by the 5th door. I’m not sure if the cold was my dulling my mind or if I was too distracted laughing to myself. I had just realized I was literally following a footpath around the structure. It wasn’t just  a path but a puzzle. I could have turned back and saved myself a lengthy walk, but I thought, “Oh! Okay God, this is the labyrinth you wanted me to take.”

Then out loud I said, “Stop being so funny.” At that exact moment, a black helicopter hummed overhead and I briefly thought the things were going to end in waterboarding or an unpleasant government website experience and arbitrary fees. Maybe, I was on the psycho path. I pushed my icy hands into my coat pockets, stopped trying to open locked doors, and made my way counter-clockwise to the main entrance–the long way around. This was probably the intended journey in the first place so I might learn something. I was starting to pay attention. Finally.

No, it wasn’t the labyrinth I set out to do. It wasn’t the one I picked to walk or the one studied as I walked by with Zippy swinging his mower wildly nearby, but eventually it would get me inside if I kept going around and circled the place.

As I got most of the way around the complex I could smell lunch cooking from the kitchen. “The kitchen help probably don’t have to go through the main entrance,” I thought. (It was my first useful notion all day.)

Sure enough: I spotted an inconspicuous point of entry, sheltered with an overhang and a coffee can full of sand and cigarette butts sitting outside the door. Maybe it would be open. It was. As I pull the door a blast of warmness greeted me and behind it the smell of comfort food. I was back. I had almost gone full circle, but I had an insiders’ access point to put things to rights.

Just before I left the place for home I took my friend–who had carpooled with me there that morning–to see the new prayer puzzle up close. I walked through slowly but it wasn’t prayerfully. The symbolism had already done its job. I was just canvasing the design and saying my goodbyes. I got to the center of the circle and I knew I was ready to leave for home.

I did a little spin with my arms out because I think if it was a movie that’s what would have happened right at the point, and then I stepped straight through the center to get back out.

The surprise is that you don’t get to ever really pick your own labyrinth. It is picked for you. You can decide how to walk it and how meaningful it will be. You can be frustrated by it and worry about the turns or you can slow down, put one foot after the other, and get to the center. Then you’ll be home.

# # #

 

Moms, Don’t Wait for the Book Deal

In a conversation I had recently with some writing friends (friends that regularly write…and all of them mothers), I realized that they all were hoping to be discovered through blogging to land the book deal they wanted. It happened to a few people and they really hoped it would happen to them. They were really trying to make it work. It was frustrating for them. Some felt jealous, some bitter, some resolved to prove they could do it.

It’s really an out-of-date idea this blog to get a book deal thing. Maybe 7-10 years out-of-date, or more…though once in a while it works.

It’s like playing Powerball. It seems like you could win big, but you never do. It’s someone else.

There is a whole industry propping up this idea of landing a book deal too. Billions and billions of dollars are wrapped up in it. There are conferences, agents, tons of ebooks, paper books, articles, and whole websites to help you do blogging and writing better and to help you get published or build your platform that will interest and convince publishers. But the actual premise of all this is like the cassette tape. It worked once, and was considered normal, but now there are better options for your talents. Ones that feel more deeply meaningful too.

Discarded Transformers Cassette Tape At The Side Of The Road, Clarach Valley, 23-07-06

David Jones via Compfight

Over the next few months, I’m going to be going in depth about how you can actually make money writing.

It’s not by freelancing,

blogging and guest blogging,

selling website ads,

getting a book deal,

or self-publishing.

What could it possibly be then?

More on that soon!

It’s also about a entire shift in what success means.
The truth about the dream? The “prize at the bottom of the box” of all that hard work isn’t the big book deal. Many with book deals will tell you the true tales of woe dealing with editors and publishers expectations, exhausting obligations, and accountants who repeatedly want you to prove you are a legit option. Then, in the end, you are left to market the whole thing yourself anyway. This doesn’t apply if you’re famous or infamous though. (Plenty of people try to drum up controversy to get noticed and it works for a few people, but it’s not a winning idea and can turn you into a bit of a monster, it seems.)

Most authors don’t sell more than 1,000 books. Most. (My agent told me that.) When then do sell any, they get about a $1 or less per copy in royalties. Some dream!

That is a terrible return on all the hard work and the time invested. The other options are better ones. The prize you thought you wanted? It doesn’t exist. Not really. That’s the secret they won’t tell you. They can’t tell you that! The industry still needs you to believe that the prize is good enough and still available. The sooner you make a new path for yourself, the better off you are.

But, that doesn’t mean your dream of success should be over and your talents unused. Not at all.

It just takes adaptation and some cleverness. I’ve been consulting folks on how to make the shift, like I did. I’m going to open up the process for you too.

A few years ago, I saw the change was just ahead. Wicked. crazy. change. I did something no one would even think of doing. I had an ace in the hole, but I let my literary agent go. I don’t like to say “fired” because he did nothing to deserve it. I told him I needed to change direction and we amiably parted ways, and we mutually ended  our contract.

He’s a good agent with an incredible track record getting deals and has represented some best-selling books. He turns down most who approach him. He was really really surprised, obviously. I went on instinct. I decided to not stick with convention and the known outcomes in the “formula” to be a successful author. The machine of publishing is deteriorating leviathan. The better fit for me is picking my own path and utilizing technology. I’ll be sharing how in the next weeks and months.

I decided I wasn’t going to wait to get picked. I didn’t like the game. I decided to not be a part of a failing system that was starting to heavily rely on celebrities (all with ghostwriters btw) or gimmicks to keep their publishing houses running. I wanted OUT.

The move seemed asinine, at least on paper. (At that time three of my writing friends had tried to get this agent’s interest and got shot down, and I was letting him go? HUH? Since then loads of others have been rejected too. I had him for  the taking but I said “no thank you”.) Yet, it opened me up creatively to do my best work and find my own prize, not the phantom book deal carrot held out just out of reach by a whole industry propping up the slick myth.

It really was the day I went Pro. I’ll let you in on a few secrets I learned in the next few weeks and help you find a way to come into your own creatively as you let go of the false or shoddy promise of landing a “great book deal” or signing with great agent and making it big. That is so 90s.

Don’t get me wrong, authors sometimes get signed and blogging still helps get deals…rarely. But in the end of the whole process most authors are deeply unsatisfied or underwhelmed. Not just because they reap so little, but because they have so little control in the process, the machine of it. The good news is the gatekeepers don’t hold on the power as they once did, and technology has created new doors.

The book deal that seemed so amazing? I can buy her book for $2.99 at Ollie’s Bargain Outlet just 3-6 months later. (I do it all the time.) The system is busted, but the word isn’t getting out.

Stayed tuned for more. The gloves are coming off.