Tag: job

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

Judo Chop Your Inner ZOMBIE: 3 Ways


 zomtxt

So, first you have to decide if you’re busy or numb.

The last post talked about that. It’s the necessary reading for this post. (Plus, there’s a hilarious Judo Chop knockout 26 second video you should see.)

Maybe you’re some of both. Read on!

Judo Chopping your inner Zombie = Judo Chopping FEAR

If you’re stuck and assuming some Zombie qualities here  are 3 Ways to deal a Judo Chop blow to what’s holding you back! (btw this is the best and funniest example of how an actual Judo Chop works to knock someone out cold. It surprised me!)

1. Move from self-soothing to solutions

Example:

You want another job but as you troll around to find one at a big employment website…you find it’s complicated and tedious. All those stupid forms to fill out again and again! CURSES! You get bogged down. In a bit, you get distracted or you burnout in frustration. Time to check FACEBOOK, Intagram, or Pintrest. . . buzz—-you’re a zombie! (Can’t relate? Just think of anything else that takes a while and how you tend to get bogged down.)

Solution: Change the whole dynamic. Jump to the end.

Use a computer at a library that has a time limit. (Time limits are the death of passivity.) Make a few phone calls that close the gap between you and someone else, and see what’s available with the contacts you already have in real life. Jumping to the end usually involves direct connects. Don’t avoid it.

Find a way to jump over the lag and drag. Reach out for help. For real. JUDO CHOP the Zombie!

2. Look Harder. 

Example: 

You’re bouncing around on Facebook or otherwise dawdling. You feel frustrated, stuck, or disconnected and ineffectual. You see a neighbor in their yard and think something mean or critical about them. BUZZ–Zombie alert! (It’s you!)

Solution: Look harder at what’s bothering you. 

When we start turning on people we are going numb, because we’re trying to anesthetize our own pain by throwing it outward. Start noticing the red flags. You’re numbing out, my friend. Get real about your pain. Take a few (literal) notes. (we’ve all heard the phrase that ‘s turned into a cliché, “Admitting it is the first step.” This is your big chance. But lots of chances will surface. Assess what you are really feeling.)

After that, refer to Step 1. Judo Chop the Zombie!

3. Put in a Gate

gategarden

Example:

You’re at a stop sign and you’re thinking, “Can I make a text from here, or will it take too long?”

or Someone asks you to help on a project and you’d rather sleep, avoid them (in the first place), or find an exit.

Solution: Get your GATE on

The truth is we need boundaries. Using electric fences with barbed wire as some of us are prone to do only disconnects us and keeps us numb.

“Good fences make good neighbors” goes the adage. That doesn’t mean, build a fence to keep everyone out. It means you have neighbors and you need neighbors (some people call this community), but defined boundaries make it better for everyone.

If you have a white picket fence instead of one a federal penitentiary uses, people can see you and you can see them. Busting through in an emergent is possible or you can jump it to reach out. Picket style fences mark off where your sanctuary is and the gate you “install” determines the entry point.

It’s a balance: Don’t use high iron bars like a jailbird, but don’t expect that a boarder row of pansies will get the point across either. If you’re inundated you need a better fence, but to JUDO CHOP your inner Zombie always include a gate.

Boundaries Explained
We need to allocate time for ourselves and what’s really important. This turns out to be people and not things. Things keep us numb. People give us the connection and belonging we are craving. But it’s painful and tricky stuff to be sure. Don’t feel guilt about making boundaries: Our fences need gateways to get let certain things in at certain times.

Want a SECRET WEAPON?

Don’t JUDO CHOP your inner Zombie alone. Grab another Zombie and go for it. Jump the pen of isolation. (more on that in the next post!)

Ending numbness happens in groups. Yes, so do Zombie attacks, but in the end of a Zombie attack there are less brains to go around. So, partner, ally forces, pick someone and make efforts to be a better friend.

Don’t miss that next post! (add this blog to your RSS feed, your bookmark list, or sign up to get instant access when a post goes live. Click in the sidebar to get started.)

 (gate:photo source)

(zombie: photo source)

 

13 Inappropriate Things to Say to the People in Your Life (humor post)

You might think you’re funny, but here are a few tips on what not to say in jest.66

1. To the mail carrier: “Have you had a rabies shot recently? I can’t find my dog.”

2. To the traffic cop: “Gosh, you’re not drunk again, are you?”

3. To the mechanic: “That blue wire there is either the detonator for a car bomb, or part of my son’s science project. The worst part? An employee just walked off the job all disgruntled and my son is making some sort of dirty bomb for a science project.”

4. To the ice cream truck man: “Be careful little hands what you do!”

5. To the neighbor: “I probably should have said this earlier but I saw a family of rats burrowing under your house last week. No worries! Our python loves rats and got into your house with no problem.”

6. To your spouse: “I changed my status to “single” on Facebook two weeks ago, that’s why I was gone this weekend. I thought you were cool with it.”

7. To the Jehovah’s Witness: “I don’t want to talk with you unless can sit down together, in my tub, of course. You like lavender-scented bubble bath?”

8. To the Little League Coach: “I have a concealed weapons permit. You just never know when someone’s gonna bench your kid.”

9. To your tax preparer: “I did all my bookkeeping on post it notes. There’s like ream here, you don’t mind right?”

10. To the barista, “All I have is pennies.”

11. To the library: “Here’s my book. Yes, it’s damp…You’re going to think this is hilarious!”

12. To the garbage man: “What’s worse than your little guys having the runs and super cheap trash bags? Yeah, I don’t know either. I hope you have a light touch.”

13.To your pastor: “I was in your office last month when you were on vacation. I installed “Covenant Eyes” …so, we know all the naughty sites you’ve been visiting.”

 

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Read “PART II: 13 inappropriate things to say to your family members”…don’t miss the next one, sign up for new content in the sidebar.

SHOCK & BAWL: A Tale of Jeep Rage

Boston I-93 Tunnel

Creative Commons License Rene Schwietzke via Compfight

Somedays you need to read uplifting or humorous posts to soothe yourself. I GET THAT. Friday seems two weeks away. You and I both know that sometimes we must find a way to laugh so we don’t freak out on someone, or weep uncontrollably into our Dunkin’ Donuts napkin.

This is probably not going to do that for you. But, you can read it, and shoot up a quick prayer thanking God that you aren’t my spouse. So, that’s a pick-me-up. You’re welcome.

True Story:

Once I made a horrible driving error. I’m pretty sure it was the one and only time, but I completely cut someone off on the Interstate.

So, I swing into the passing lane and make a guy in a jeep brake and swerve. Panicked, and intolerably stupid, I flee the scene…by intricately weaving through traffic, no less. Maybe if I’m out of sight I can be out of mind too, I think. No, it’s actually more of a pure flight-or-fight response. I was about 7 year old at the time, and my frontal lobe was under-developed. 

Indeed, it’s all a crescendoing avalanche of foolishness. Incited, a second motorist blows his horn and starts to tail me in a move of solidarity against vehicular injustice. Things are getting totally nuts. No doubt he’s readying a tall finger for my witness. My NASCAR lane changing moves soon best him, or maybe he realizes a highway fatality is too high a price just to send a hackneyed message.

As I flee I see the victim in my mirror. He’s frothing and out of his mind with rage. He’s waving limbs around in wild fury, gassing it. He’s in hot pursuit. It’s a Jeep thing, maybe.

Now, I’m terrified. I taste the bile in my mouth.

My heart pounding, I realize this all could end very poorly. And soon.

That blaze of glory stuff is an awesome idea until you start thinking about the minutia of funeral arrangements, or wreckage in general. Yes. The poor man swerved to avoid a smash style killing of both of us. It could have been a horrid pileup too. We truly had eluded death by narrow margins. 14 guardian angels later file grievances. 3 others walk off the job immediately in complete frustration.

Jeep guy was quite good at swerving, actually, and keeps up the swerving through interstate congestion to reach me. Maybe for seconds. Maybe for kilometers. Things are getting weird. A few truckers start honking, to support me, I assume. (They probably notice my professional driving acumen. What 7 year old can draft and weave with such precision? I’m a prodigy. Surely they recognize that. It’s a rush to have their approval. They’re pros after all and they know motoring prowess when they see it.)

At this point I realize Mr Jeep guy is going to try to pull some kind of payback stunt. He’s all in.

Battle of the Stupid Driving Stunts is the theme of the afternoon, but who can blame him? At this point, he’s jacked up pretty good. I’m in a subcompact. How bad will this get? Does he have a gun? Or, will he keep it simple and just run me off the road with a triumphant fist pump? Will I be late for Girl Scouts?

How is this going to end?

I do some quick thinking. Finally. Thoughts not just reactions. I mentally pat myself on the back as my synapses fire two or maybe three times…in a row with no problems!

Actually, I stopped breathing for 8 minutes.

They say necessity is the mother of invention, right? Well, it is. I am inventing a solution with  an unfettered brain buzz that comes just before you die or you nearly die. I’ve scene this in the movies: It’s always in slow motion.

I do the only thing I think will hit the reset button. (Yes. I know there’s no real reset button. Curse you, Staples! Or Vanilla Sky…)

I decide on the element of SURPRISE!

Of course, I had just surprised him quite a bit a moment earlier by nearly snuffing out his life. “Surprise, dude!”

Yet, this is precisely why he will never see a second surprise coming. Really, I had him right were I wanted him.

(If only the roaring terror in my brain had let me enjoy that precious moment. Alas, no. Not at all.)

I enact my own creative SEAL 6 black ops tactic I now call:

Operation Boo-hoo.

It’s go time!

I burst into tears.

I cry.

Sob, really.
Or, I pretend to.

Who has the time to form actual tears at such a high rate of speed and in heavy traffic–before they’re about to be murdered in an act of heedless revenge? Me neither.

Armed with a fistful of tissues I wipe my eyes and feign bawling. A lot. He approaches in haste (of course, because he’s ready to kill me).

From me: Zero eye contact. (Like he’s not even there. A genius move. Remember that for later in your own travels.)

Peripherally, I see him. He edges up to my blind spot. Hovering. Ready to pounce.

He’s poised. He peers. He notices me. He witnesses total hysteria. …and then…mercifully… eases off. (Perhaps I turned out to be a 3 gallon bucket of mess and he only has a 2 gallon bucket that day.)

Yes, I counted on his attitude changing once he thought something else was going on with me. Something mental. Something suicidal or wickedly moronic–barely thwarted by his quick reflexes.

Or, just something too crazy to understand.

Shock and bawl.

I was going for, “Wha….?” 
Is it Grief? remorse? madness? sorrow? a lost puppy? What. is. the. deal?
Whatever…let me just say it worked. Perfectly.

Later, I rewarded myself with a new box of Kleenex…with aloe.
I’m not sure why I wasn’t armed with aloe tissues in the first place. But, never again.
Because that would be crazy.

If that was you in the Jeep, thanks.

I wasn’t paying attention and I didn’t see you. We both avoided certain doom.

P.S. (I might have not been 7 years old at the time.)

9/11; and the Interview & Confessions of a Funeral Director…

 

View my 3 Part video interview with Caleb here.

 

The 10th Anniversary of the 9/11 tragedy a week from this Sunday. We will once again see images and recount the horrors of that day, and try in memorial to accept the reality of this world. Most of us don’t encounter death and our own mortality too often. Most of us don’t constantly see suffering, and witness grief and loss.

Please take some time today, or this weekend to remember that the events of 9/11 still bring pain to many. Loved ones are missed, and we can’t gloss over the national tragedy that left a collective hole in our hearts, even ten years later.

This seems a fitting time to discuss an author who is very acquainted with death. It’s his job to be, and his perspective can be very helpful to us. As promised a couple of weeks earlier, the following is my personal interview with blogger and upcoming author Caleb Wilde, a 6th generation Funeral Director, seminary student, husband, and expectant adoptive dad.

My Questions for Caleb:

 

1. Being a 6th generation funeral director, you have quite a unique vantage point on life, loss, and mortality. How do you think you live life differently than other Christians because of where God has placed you?

 

Caleb: In traditional religious calendars, the day in-between “Good Friday” and “Easter” is called “Holy Saturday”.  “Holy Saturday” is the day the disciples’ hopes and beliefs were engulfed in death and silence, as they viewed their Messiah’s death without the knowledge of the resurrection.

In some sense, I live the life of Holy Saturday.

As funeral directors, we’re paid by families to be a human shield to death, whereby we make death somewhat easier, less real and more proper.  As this human shield, I’m affected.  I’m affected by the brokenness, by the grief, by the hopelessness I see in faces, by the newly fatherless/motherless children, the tragic deaths and the accidents.

All this has made my personal faith more sensitive to questions of God’s goodness and justice.  It’s not easy for me to understand ideas of “eternal hell”, or ideas of “meticulous divine providence” or even “absolute foreknowledge” or “omnipotence”.

Sometimes I wonder if I’m still a Christian.

 

2. What do people misunderstand most about your work?

Caleb: We’re a lot like pastors.  Our jobs are really quite similar, except that one is recognized as “ministry” while the other is “business.”  That’s probably the largest misconception … there’s no way funeral directors can meet with grieving families through the most difficult time of their lives and come out on the other side as “business people.”

Everything else is true, though … we are dark and we are odd people.

In ancient times, death practitioners were ostracized from normal society by rule.  Today, we’re partly ostracized from the norm of society by practice.

 

3. The constant stream of customers (people dying, and their families burying them) can make one grow numb or cold toward the concept and process of death and burial. Do things still surprise you or impact you? What kind of things?

Caleb: There’s something so unnatural about death that (save the very old) it’s difficult to become numb.

 

4. You’ve probably thought about what you’d want your own funeral to look and sound like. Can you tell us about that?

 

Caleb: About two years ago, I started taking one minute video clips of myself, so that by the time I’m 70, I should have a montage of age progression videos that can be used for my funeral.

I’ve also talked about recording a message from myself to my family and friends that could be shown at my funeral as the eulogy.  But, by the time I’m ready to die, I figure they’ll have holographic projections, so I’ll wait for that tech until I record my final goodbye.

 

5. The saddest funeral I ever went to was for a 13 year old boy who took his own life. What have you learned about people during the time of more tragic circumstances that you’ve been a part of?

 

Caleb: Funerals/death are a perfect storm: you have death, the inheritance money, high emotions and family you might not like too much who are around you all the time.

Funerals intensify people’s real character.  You see the best in people and you see the worst.  The bad people will do horrendous things at funerals, like start fights, curse out their family members over money.  And you can see Jesus in the good ones.

 

6. Do you find your work mostly depressing, hopeful, profound, mundane, etc.? Would you recommend this vantage point to others?

 

Caleb: It’s a tough ministry that has little boundaries.  Many funeral homes are also generational, so many of us work with our dads, grandfathers, uncles and cousins, which can make this at-need work that much more difficult to set up healthy boundaries.

Similar to any ministry, I think there should be a passion for death work … a calling of sorts, whereby you know this is what you’re supposed to do.  And being a “calling”, few have witnessed this vantage point.

It’s unique.

 

7. Do you want to stay in the family business? Why or why not?

Caleb: Next question : )

 

8. Tell us a bit about how you view suffering, pain, and death from your unique perspective…which probably has a lot to do with the message in your book.

 

Caleb: I’ve built my understanding of God around suffering, pain and death.  It’s a local theology.  And my understanding of God, suffering, pain and death in light of my faith is the content of my upcoming book, “Confessions of a Funeral Director.”  Hopefully, it will be out in less than a year.  You can get an idea of how death has affected my view of God at my blog, www.calebwilde.com.  My book, though, will contain much more narrative than my blog.

 

9. What’s your best idea for a Smart Phone app.?

 

Caleb: I live near Lancaster County (PA), home of the Amish and Mennonites, so there’s a lot of intermarrying in these parts.  Not to mention, most of the towns in the rural areas of Pennsylvania have families that have lived there for centuries, so many of them are related.

I have an idea to partner with Ancestry.com and create an app the lets you bump smart phones with another person and it will tell you how you’re related to them.  My theory is that this will greatly help the evolution of humans by creating a purer gene pool.   The apps name is “Bump it before you Hump it”.

 THANK YOU, Caleb, and best wishes on your book. I’m really excited to get a copy. 

The working title for Caleb’s book is Confessions of  Funeral Director. A bit more on that here.

So, my reader friends, what are you curious about? Ask Caleb your deep, dark, or even silly questions!