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Supercharge Your Message with these 3 Secret Powers

Robert was a guy who wanted something. You could tell.

He wanted what a lot of people want. He wanted his idea out there. He wanted to get noticed and get recognized and make a better living. As an accomplished amateur guitarist he loved music and created a service focused at musicians. But, he couldn’t seem to get much traction.

After looking at his business and his marketing efforts I noticed something.
It was just below the surface but it tainted just about every Robert did.

Stinginess.

I didn’t come right out and tell him this, “Hey, friend, you’re stingy. People hate that. It’s like client repellant.” But, I did ask him a few questions and he stumbled onto the conclusion himself.

They were these 2 transformative questions:

1. What are your doing out of pure kindness to your target group?
(What are doing to simply serve this group, without hoping for or gunning for something in return?)

2. Are you empathizing fully with your group and their needs?
( What are their biggest needs and how does that make you want to respond? What will you do about it?)

A big shift happened. A light in a dark room moment.
(That’s what I LOVE about good questions. They shift things.)

It was like a wall broke down for him. He started thinking. Really thinking. Then he starting looking through a new window (perspective & worldview). New options and possibilities came into view. Discouragement vanished.

Instead of being centered on scarcity and never having enough (money, clients, opportunities, options), Robert started remembering how much good he could do.

Doing good felt good. Soon, it actually made him a better person for it. This new spirit didn’t extend to just clients, but his friends and family benefitted as well.

The new generosity of spirit made all the difference.

His empathy supercharged his efforts.

His message got out better this way.

Here’s what happened:
He started offering some of his services for free, no strings attached. This was valuable. Several musicians caught on and passed along his information. One of those leads provided consistent income almost right away. Then he reached out to a few local non profit groups and gave them some great work for free. They gave him some positive public testimonials and a few direct referrals. (He wasn’t helping them so they could help him in return, but after he gave of himself so generously, they wanted to help him out.)

His old message came off like this: “I have something and you need it. You should want this.”

Result? Dead ends and closed spirits.

His new message consisted of actions that worked like a megaphone. They said, “I’ll come along side you. Everything will be fine. I got this. No worries.”

People started searching him out. He didn’t have to work as hard to be noticed because his actions were secret super powers.

• Empathy

• Kindness

• Generosity

It drew plenty of attention. The right kind of attention. People were happy to pay him because they saw more value in his service. The stingy people that didn’t want to fork over any money for the value he brought them faded into the background. The more he invested and gave to the 80-90% of the folks that valued him, the better things got.

CONCLUSION:

Remember your Secret Super Powers.

If you’ve hit a wall with a project there’s a simple fix: If promotion, marketing, exposure, or getting your message out has stalled in any way, revisit your levels of 1. empathy, 2. no-strings-attached-kindness, and 3. generosity.

Reinstitute a lot of that back into your efforts, let go of the wheel, and see what happens. These secret super powers only work best if you put your true heart into it and live it out fully.

They are fertile things that birth the same spirit and goodness back to you.

Now some questions for you…

What message are you trying to get out right now?

(A project, a book, an album, a class, a service, a product, etc.)

What’s a way you can be more empathic and generous?
(In that spirit, let this be your first bit of exposure. You can share that here, if you’d like.)

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Thanks for visiting and thanks for being awesome.

-L

Moms, Don’t Wait for the Book Deal

In a conversation I had recently with some writing friends (friends that regularly write…and all of them mothers), I realized that they all were hoping to be discovered through blogging to land the book deal they wanted. It happened to a few people and they really hoped it would happen to them. They were really trying to make it work. It was frustrating for them. Some felt jealous, some bitter, some resolved to prove they could do it.

It’s really an out-of-date idea this blog to get a book deal thing. Maybe 7-10 years out-of-date, or more…though once in a while it works.

It’s like playing Powerball. It seems like you could win big, but you never do. It’s someone else.

There is a whole industry propping up this idea of landing a book deal too. Billions and billions of dollars are wrapped up in it. There are conferences, agents, tons of ebooks, paper books, articles, and whole websites to help you do blogging and writing better and to help you get published or build your platform that will interest and convince publishers. But the actual premise of all this is like the cassette tape. It worked once, and was considered normal, but now there are better options for your talents. Ones that feel more deeply meaningful too.

David Jones via Compfight

Over the next few months, I’m going to be going in depth about how you can actually make money writing.

It’s not by freelancing,

blogging and guest blogging,

selling website ads,

getting a book deal,

or self-publishing.

What could it possibly be then?

More on that soon!

It’s also about a entire shift in what success means.
The truth about the dream? The “prize at the bottom of the box” of all that hard work isn’t the big book deal. Many with book deals will tell you the true tales of woe dealing with editors and publishers expectations, exhausting obligations, and accountants who repeatedly want you to prove you are a legit option. Then, in the end, you are left to market the whole thing yourself anyway. This doesn’t apply if you’re famous or infamous though. (Plenty of people try to drum up controversy to get noticed and it works for a few people, but it’s not a winning idea and can turn you into a bit of a monster, it seems.)

Most authors don’t sell more than 1,000 books. Most. (My agent told me that.) When then do sell any, they get about a $1 or less per copy in royalties. Some dream!

That is a terrible return on all the hard work and the time invested. The other options are better ones. The prize you thought you wanted? It doesn’t exist. Not really. That’s the secret they won’t tell you. They can’t tell you that! The industry still needs you to believe that the prize is good enough and still available. The sooner you make a new path for yourself, the better off you are.

But, that doesn’t mean your dream of success should be over and your talents unused. Not at all.

It just takes adaptation and some cleverness. I’ve been consulting folks on how to make the shift, like I did. I’m going to open up the process for you too.

A few years ago, I saw the change was just ahead. Wicked. crazy. change. I did something no one would even think of doing. I had an ace in the hole, but I let my literary agent go. I don’t like to say “fired” because he did nothing to deserve it. I told him I needed to change direction and we amiably parted ways, and we mutually ended our contract.

He’s a good agent with an incredible track record getting deals and has represented some best-selling books. He turns down most who approach him. He was really really surprised, obviously. I went on instinct. I decided to not stick with convention and the known outcomes in the “formula” to be a successful author. The machine of publishing is deteriorating leviathan. The better fit for me is picking my own path and utilizing technology. I’ll be sharing how in the next weeks and months.

I decided I wasn’t going to wait to get picked. I didn’t like the game. I decided to not be a part of a failing system that was starting to heavily rely on celebrities (all with ghostwriters btw) or gimmicks to keep their publishing houses running. I wanted OUT.

The move seemed asinine, at least on paper. (At that time three of my writing friends had tried to get this agent’s interest and got shot down, and I was letting him go? HUH? Since then loads of others have been rejected too. I had him for the taking but I said “no thank you”.) Yet, it opened me up creatively to do my best work and find my own prize, not the phantom book deal carrot held out just out of reach by a whole industry propping up the slick myth.

It really was the day I went Pro. I’ll let you in on a few secrets I learned in the next few weeks and help you find a way to come into your own creatively as you let go of the false or shoddy promise of landing a “great book deal” or signing with great agent and making it big. That is so 90s.

Don’t get me wrong, authors sometimes get signed and blogging still helps get deals…rarely. But in the end of the whole process most authors are deeply unsatisfied or underwhelmed. Not just because they reap so little, but because they have so little control in the process, the machine of it. The good news is the gatekeepers don’t hold on the power as they once did, and technology has created new doors.

The book deal that seemed so amazing? I can buy her book for $2.99 at Ollie’s Bargain Outlet just 3-6 months later. (I do it all the time.) The system is busted, but the word isn’t getting out.

Stayed tuned for more. The gloves are coming off.

Results are in: Wife Beating Endorsed!

I’m glad I live in 2013 in the U.S. It’s not a perfect time with no problems, of course. I get that.

Most of the time it seems people say they “remember the good old days,” you know, when things were simpler and better.

Sometimes I get nostalgic too.

This idea that things were better in the past is, of course, a myth generally speaking. Every era has its benefits and its downsides.

This clipping is my favorite recent example. (Buzz Feed featured it.)

It’s a newspaper clip which appears to be printed in The Mirror of New York. They ask ordinary men if it’s a good idea to “spank their wives.” (Meaning hit them, of course.) Their eyewear fashions point to a time in the 1950s or early 1960s, which might be why I remember driving in the car with my grandpa as he hauled off and cracked my grandma in the head or arm when he got upset with her. (When he was lost or frustrated, and she should have told him where to turn?) He was just a man of his times and she needed it, from his perspective.

It makes the women’s rights movement a little more palatable now, right?

Manhood is seen differently now, in this century, and for that I am immensely glad! You too?

You like the qualifier in this headline? “If she needs it,“? Priceless.

Good luck telling the police that line now. “Yes, I hit her, officer, but she needed it.”

Funny, right?
(Only looking back, and only laughing so you don’t cry for yesterday’s women.)

beatyourwife (click for photo source)

On Preparing for the “Other Shoe to Drop”

Maybe it’s happened to you before too…

You look at your child who may sleeping, or being themselves, or doing something they love …and your heart fills with a rush of joy and good pleasure. This is quickly followed by dread.

“Maybe it’ll all be taken away,” you think.

Maybe something terrible is about to happen. Maybe things won’t work out. Fear.

Or perhaps this sort of dread will surface right after a big personal victory or good news.

It’s like that perfect moment of happiness has a gremlin that pops up and spits on it. For many of us, especially if we endured a bit of pain or disappointment, our Joy is followed by foreboding.

This strange death grip on joy is quite common. With a self-protection machete we slash down joy or happiness with contingency plans and preparation for the worst. Upcoming disappointment won’t catch us on our heals, we think.

It’s all about avoiding feeling vulnerable according to Brené Brown who talks about this in her book Daring Greatly. She’s done the research and says that those who’ve done regular preparation to avoid pain still aren’t prepared when disaster strikes. Instead they are devastated, just like the rest of us. But sadly, they have mortgaged away their joyful moments in on-the-spot while bracing for potential disappointment and pain.

So what can inoculate us from from short selling our joy?

It’s simple: In-the-moment gratitude.

Instead of waiting for the other shoe to drop, push aside the tormenting doubt, dread, or mistrust. Sideline the foreboding that steals that moment and latch onto to gratitude. Hold on with both hands. Gratitude sustains joy. It’s like a Defense Against the Dark Arts skill, says Brown. She’s right. It works.

It might go something like this, “Oh, my, we’re all picnicking and enjoying a wonderful time outside. No one’s fighting and everyone’s happy to be here. Yes, it might not last, but my how grateful I am in this very moment, this perfect beautiful moment. I’m going to let it soak into my bones. I’m breathing it in.”

Stay with it as long as you can. There is a guiding light in gratitude… and gremlins, as we know, are afraid of light.

The truth is that joy and sorrow are linked. They do a dance our whole lives, really. But, hope and resilience can win the day. That’s an important bit of useful knowledge to give our children, too. With some intention, we can live in the Joy.

Oh, and when the other shoe drops, use it as a planter.

(photo source)

Thank you for reading today. If you’d pass this article along to someone who needs it or out on the inter webs, I’d be grateful. You can feature it on your blog too. Just click on the Permissions Policy for details to stay legit.

I hope you’ll sign up for future posts in the sidebar! Have a joyful day sustained by gratitude today, friend.

Sin and Riptide?

I love this handy-dandy safety chart on riptide. As you swim inland a rip current will prevent you from coming to shore. It will pull you under and drag you out to sea. Even in shallow water a strong swimmer can drown in rip current, so get wise to the wicked water and read it!

In the start of a new series leading up to Easter, my pastor (Jeff Byerly) began on Sunday talking about Recovery. Using themes from the 12 step program (and the Celebrate Recovery organization) he mentioned that even though we don’t all suffer the torments of pronounced addictions, the path to healing remains the same. This is one of the benefits of a support group like Celebrate Recovery. It functions like a life guarding outpost when the rip current is subtly strong.

Whether we tend to get into co-dependent relationships, spend time looking at pornography, succumb to retail therapy (shopping), fixate on eating too little (or feel the compulsion to eat too much) our compulsions and hang ups read like a similar story, a human story. A normal story.

The most piercing portion of the talk came when Jeff referenced some thoughts from C.S. Lewis…here I’m paraphrasing from Jeff’s paraphrase…but it goes something like…

–Bad people really don’t know that much about their badness— (maybe some of you Lewis fans can point me to the exact reference)

In sinning (which is the normal but deadly stuff of life), we go along with things as they come. We don’t distinguish much as we do mostly what we please. It’s only when we resist, try to consistently do what is right and good and when we try to go against the opposing and fierce force within and without that we run into a kind of riptide trying to pulling us under and kill us. Goodness then is a right mirror showing what still needs work in us. It reflects an ugly picture we don’t care to look at.

Paul really fleshes this out in Romans….What a great devotional read this makes. (Go on and click here for that)

So, it is in doing right where we come against the reflecting pool that shows us how bad are really are. Simply because we have terrible failures. We hit a snag. The contrast our need of rescue. Without the challenge of doing what we know is right, we never really assess the weight and scope of our sinful ways. But, my, how unpopular this concept is. Off-putting and out of vague. Time for a few reassuring pats on the back… But try to be unwaveringly good for a while, and we see how true it is.

And how you’ve ever noticed how self-satisfied people are? It’s probably because they aren’t making much of an effort at consistently doing what is right. They haven’t been humbled by failure. They’ve rarely seen felt this opposing monster for themselves because the room is too dark.

Maybe you’ve felt the same way too at times, “Well, I’m not so bad. I’m certain not as bad as most people.” Trust me, the day will not pass before this thought is likely to cross my mind as well.

It’s that kind of subtle self-dellusion that can thwart our willingness to be a part of the ongoing sanctification of the Holy Spirit. He works us over and makes us over. It’s that mauling process, if you will, that does the hard work. So, Jesus said, “Only the sick need a doctor.” He was of course talking to sick people at the time, only they didn’t think of themselves that way. There’s nothing more hopeless than that.

If we ever went a whole week noticing and noting all the strays from what we know is right and good and set about to only do right…WATCH OUT. The proof of our weaknesses, problems, and short-comings will pop up like an angry bee sting.

Fatigued then, in a fight to do what’s right, sometimes we realize it is in he surrender to our powerlessness that we find rescue. It’s counter-intuitive as much as swimming out to sea is when you’re almost drowning. But it works. This is part of the powerful of observing a season of Lent.

The great relief from sin and that sort of deadly riptide comes from repentance and forgiveness. This theme is never more potent than when we celebrate on Resurrection Sunday. More on this sort of thing in posts to come. Please click for updates (right sidebar)

Have you felt this kind of riptide?

(You can leave me a voice message with your thoughts, if you’d like. Click the voicemail tab on the right)

rip current image found here: www.palmbeachpost.com