What is Content Marketing? (A New Go-To Guide)

GOTOmarketing

 

I’m so excited to release another Sparky Go-To Guide!

This is is only available on Kindle.

(Remember using the Kindle app is Free and it can be used on the computer or smartphone.)

The Go-To guide is UNDER 2 Bucks, too!

What? Yes. Crazy!

Everything in tradition communication has changed because of 3 seismic shifts.

This quick go-to guide will give you those reasons and the lay of the land now, so you can make the kinds of connections that will matter most.

Plus…

Ever wonder why magazine and newspaper ads, or even television and radio advertising are foolhardy wastes of money now?

Wonder no more.

The ad men of Madison Avenue (MadMen) are extinct and  reason will surprise you (and it has nothing to do with smoking or martinis).

Many people have noticed the 3 shifts on a certain level, but most haven’t understood what to really do about about it when they want to get their message out.

If you have a ministry,

a group,

a book,

a creation of some sort,

or you want to make some side money and aren’t sure how to spread the news,

get wise to this Go-To Guide. 

It will likely save you a lot of wasted time and money.

Click below to read a short sample at Amazon, right now!

Decoding (Canine) Body Language with Funny Dog Drawings

dog-language-boogie-boston-terrier

Don’t you just love that great illustration by Lili Chin to help decode your dog’s attempts to communicate?

(This is a creative commons work. Be sure to check out Lili’s site! She deserves the recognition.)

Did any of them surprise you?

One of them really did for me.

All this time I thought my chocolate lab, Luna was giving me the cold shoulder (by sitting with her back to me)… she was actually giving me respect and trust.

(I feel like such a jerk about it now because sometimes I would mention it to her (disparagingly) and tell her that I felt sort of offended. Sweetheart that she is, she never seemed to hold it against me.)

 

Here’s a never-before-made-public excerpt from the book Luna helped inspire!

 

People who love and prefer cats, “cat people”, will tell you that cats are superior to dogs because they can take care of themselves. Cat people may flaunt the fact that felines don’t have some inferior gene that forces them to depend on others.
The sort of separation antics and hysterics don’t seem to happen to cats like they do with dogs. A cat may greet you, but it will hardly hang on your every word. Instead of nervously crying at the window like a dog does, a cat will get even. And it won’t get even because you left, but because you have overstepped your bounds.
It will pee on your pillow, for instance. It’ll turn on you in an instant with claws and teeth as you pet it. It will serve revenge ice cold.
“Dog people” prefer to be a dog’s reason for living rather than being a cat’s loyal subject. The biggest bruise to the human psyche comes from this situation: For the privilege of being a feline’s vassal it will tolerate you. 

Have you read the short book I wrote with Doug Jackson called “Dog in the Gap”?

There are 11 stories, tons of great photos, and a bunch of funny extras!

It is available on Kindle only. Installing the Kindle Reader App for your computer or smartphone is free. 

 

 

Getting the next post through Feedburner, is free and easy to do. Sign up your email address in the right sidebar.

Advent Reflection

Advent candles

In past years I’ve focused on Advent here at the blog during this time of year.

Celebrating the season this way has been a recent addition. It’s something I didn’t know about when I was growing up and have found it a rich inclusion for not just me but from my family also. It has added to my spiritual awareness and created a way to better prepare the manger of my heart for the gift of Grace personified.

To find some other previous reflections that may interest you further, please do a search in the sidebar search field for “Advent”.

Although I will not be writing too many public reflections here related to Advent this year, I will be doing a personal Advent retreat and gathering up those things in my heart.

For now, I want to share a quote I found that seemed to have significance for me and I hope that you will too.

This is the perfect time to awaken.

Be blessed and may gratitude sustain your joy all through this season.

“Our spiritual life depends on [God’s] perpetual coming to us, far more than on our going to him. Every time a channel is made for him he comes; every time our hearts are open to him he enters, bringing a fresh gift of his very life, and on that life we depend. We should think of the whole power and splendor of God as always pressing in upon our small souls.”

–Evelyn Underhill

Is there something specific you can do to make this time of year more spiritually rich? If you can think of something, please share it in the comments.

Here’s a surprise for you.

Soul Care for Creators and Communicators is on special for just a tiny bit longer. Get the download. (It features Inspiration, Soul Care, and guidance if you making a habit of creating and communicating as a way of life. It will  fill up your tank.)

Something about a Labyrinth and Surprises

jclab

This time the weather was the coldest I’ve ever experienced in Wernersville. Until now, my times of retreat at the Spiritual Retreat Center were during Spring or Summer.

Stripped of leaves, color, and warm weather, the place seems monochromatic outdoors, but is still restful and precious to me. There are many prayer room options, a beautiful chapel, plus rooms for things like creating art, music, reading, or for meeting with others. Each place seems to wait for your arrival. Anyone can go there for the day without notice. I love that about it. That’s true hospitality. You are always received and welcome. You don’t need to be Catholic either. God is there in a special way and it’s a sacred place created solely for the purpose of divine communion and renewal. To me, that sounds just like Heaven.

Unless you get run over by a jet-powered lawn mower, but I’ll get to that in a minute.

The Center has recently added a prayer labyrinth (shown above). Many people aren’t familiar with labyrinths–their purpose or their gifts. They create the opportunity for reflection and spiritual awareness. Some (Evangelical) Christians bristle at the copious statues, candles, prayer mazes, and other unfamiliarities about a Catholic environment. I suppose I’m post-Evangelical: the richness of the Christian history and the solidifying sense of the sacred draws me toward the transcendent in a place like this. Every time in an unexpected way.

That’s what happens when you go there. You find God. You find God at the center. The center of you…in your core where he’s always been, because he’s everywhere-present and boundless in love. He’s been whispering things of love to you and smiling but you thought it was just bad pizza leftovers or something you made up to make yourself feel better.

Life is like a puzzle. A labyrinth is a puzzle. It’s a tool too. You can study a labyrinth before you walk the path through it, but while you are walking through studying it can make it far more confusing. Usually, you stop being stupid and cease trying to decipher the pattern precisely and just follow it like a child might do. This way, a labyrinth can be a lovely stilling and spiritual experience, not because of its own woo woo mystical powers (it doesn’t have that), but because it invites a traveller to concentrate and focus–to place her steps carefully. Most importantly, it forces one to slow down.

We don’t realize how fast our thoughts buzz until we get these sorts of opportunities to be careful. If you walk a labyrinth things mentally wind down and simplify to, “Stay on the path. Follow this narrow way. Pay attention.” Some enjoy walking very slowly and praying as their heart grows hushed.

Searching for the puzzle
I saw a photo of this newly constructed prayer walk inside the Center and I started to search for it outside. It was actually in plain sight but I hadn’t been looking for it, so I didn’t see it. (In case you haven’t figured it out by now, this true story doubles as an allegory.)

When I spotted it, a man driving a zero turn radius lawn mower was zipping and roaring around it, back and forth; expertly, but fast enough for me to wonder about his judgement. Crisp leaves shot into the air and the wind whipped them into little showers of bullets.

“That won’t work,” I said. “What am I suppose do? Have a peaceful prayer time as Zippy here shoots me with leaves and the mower engine drives me to distraction?” I crossed past the paved puzzle a small stretch to a gazebo with park benches set in a circle.

It was still noisy there, but the mower sounded duller. I would wait him out. I tried to settle my mind. Maybe I could do some warm-up praying. No. My thoughts swam. “Who’s Zippy now?” I thought.

Instead of waiting, I went on a short walk in the wood nearby over a little ridge. The path looked to have been crudely bulldozed recently and massive tree parts and 4 inch thick vines were crammed in piles. It was other-worldly–so many thickets covering whole sections like umbrellas, even though most of their foliage was missing. Surreal yellow leaves on the ground seemed day-glow bright. I felt like a zombie putting one foot in front of the other as I made my way around the wet earth and wild terrain. The humming mower served as a beacon to orient me. It was comforting and ironic.

Then a church bell snapped me back. It chimed 11, and I recalled how church bells were auditory calls to prayer and attention. It felt like a call to go home…to something. I immediately wanted to get my bag from the gazebo and look at the church more carefully in a peaceful and maybe prayerful environment. I managed a shortcut straight up a bank after a brief bout with prickly plants. I got my things and trekked toward the church. When I got there, guess who was on the grounds too? Zippy, or some other diligent lawn guardian, was tooling around the church grounds. The noise was worse now because it was bouncing off the stone structure and echoing off the parking lot asphalt.

I decided to double back and sit on a bench near a garden path that featured the Stations of the Cross. (If you’re wondering about the Stations of the Cross, visit again soon, because I’ll be detailing that in a future post.) I munched on some snacks, journaled a few things, prayed some (kinda-sorta), and enjoyed a few sunbeams that momentarily bested the clouds. It felt nice to be there, but, then I started to feel really cold. My nose had a ice cube quality and the sun had ditched me.

I headed toward the large main building. An ancient woman was being rolled toward the main entrance in a wheelchair. Rather than getting in their way, I decided to walk through the covered colonnade and flank out to the door on the right. I passed the prayer garden on my left. It was filled with statues, fountains, and newly manicured hedges and remembered how pretty it had been in full bloom that Spring. It was much warmer then too. I was getting colder by the second. But, then I got to the door–relief.

Except that it was locked. The metal handle sent a shiver to my backbone straight through my arm. But, “No matter,” I said to myself. I’ll just continue around the building and try the next door just around the corner. There are probably no fewer than 25 exit doors to the place. I’ve exited a number of them and try to find a new one to some surprise new part of the grounds whenever possible. It’s all part of the fun.

No. Locked too. Things were getting interesting.

It turns out that there’s just one way into the place. There are plenty of ways to exit outdoors, but the main entrance is referenced on each locked door. I came to this realization by the 5th door. I’m not sure if the cold was my dulling my mind or if I was too distracted laughing to myself. I had just realized I was literally following a footpath around the structure. It wasn’t just  a path but a puzzle. I could have turned back and saved myself a lengthy walk, but I thought, “Oh! Okay God, this is the labyrinth you wanted me to take.”

Then out loud I said, “Stop being so funny.” At that exact moment, a black helicopter hummed overhead and I briefly thought the things were going to end in waterboarding or an unpleasant government website experience and arbitrary fees. Maybe, I was on the psycho path. I pushed my icy hands into my coat pockets, stopped trying to open locked doors, and made my way counter-clockwise to the main entrance–the long way around. This was probably the intended journey in the first place so I might learn something. I was starting to pay attention. Finally.

No, it wasn’t the labyrinth I set out to do. It wasn’t the one I picked to walk or the one studied as I walked by with Zippy swinging his mower wildly nearby, but eventually it would get me inside if I kept going around and circled the place.

As I got most of the way around the complex I could smell lunch cooking from the kitchen. “The kitchen help probably don’t have to go through the main entrance,” I thought. (It was my first useful notion all day.)

Sure enough: I spotted an inconspicuous point of entry, sheltered with an overhang and a coffee can full of sand and cigarette butts sitting outside the door. Maybe it would be open. It was. As I pull the door a blast of warmness greeted me and behind it the smell of comfort food. I was back. I had almost gone full circle, but I had an insiders’ access point to put things to rights.

Just before I left the place for home I took my friend–who had carpooled with me there that morning–to see the new prayer puzzle up close. I walked through slowly but it wasn’t prayerfully. The symbolism had already done its job. I was just canvasing the design and saying my goodbyes. I got to the center of the circle and I knew I was ready to leave for home.

I did a little spin with my arms out because I think if it was a movie that’s what would have happened right at the point, and then I stepped straight through the center to get back out.

The surprise is that you don’t get to ever really pick your own labyrinth. It is picked for you. You can decide how to walk it and how meaningful it will be. You can be frustrated by it and worry about the turns or you can slow down, put one foot after the other, and get to the center. Then you’ll be home.

# # #

 

The Surprise for readers of “Dog in the Gap” [Video]

Doug Jackson
Doug Jackson

 Here are a few excerpts of some advanced praise for our book!

Dog in the Gap: Brief Explorations of Canine Care-Taking and Human Flourishing” (It releases on Amazon: Monday August 19th!)

From Evelyn Romig:
What a refreshing read! And by refreshing, I mean not only crisp prose and photos that are–wait for it–so doggone cute! but true living water for the spirit. This collection of small essays by two different stylists not only celebrates the wonderful relationships of humans and their best friends, it examines the spiritual significance of ownership, training, domestication, and companionship. Doug Jackson and Lisa Colon Delay complement one another: one will write about a specific experience (the true “Labrador” nature of her pup) and then the other will challenge the reader with questions about animal souls, using sources as varied as C.S. Lewis and St. Francis. Hard for the Christian reader to finish this treat of a book without wanting to do two things–share the book and volunteer at the local animal shelter. Thanks, Doug and Lisa, on behalf of the sweet souls that cannot speak for themselves!”
 
From Michelle Moore Mitchell:

“Just finished reading the review draft. I want more! … Not sentimental — but lots of tears. I’m going to read it again, starting tomorrow. This time, a chapter a day, so I can live with, experience, think about, and feel what is there more fully….”

From Clark Roush:

“Only on page 30, and I can already confidently declare you will want to read “Dog in the Gap.'”

Would you be willing to write a review? Hooray! Use the contact form here.

ONLY 7 days until you can get the much anticipated book I’ve written with esteemed professor and long-time pastor Doug Jackson.

WHAT’S SO COOL
I’m really proud of the content and layout of this book. For instance:
• Nearly all of the 88 pages include a captivating photo which really adds a lot to the experience.

Anyone who’s had a dog they loved will “get this” book (both editions). It’s powerful. It put into words and takeaways those deep bonds and lessons we experience uniquely when we have a furry companion.

BONUS EDITION!
• The BONUS EDITION (will also be released on the same date) has well over 100 pages of extras, secret links to exclusive videos for this group, and plenty of extra photos and humor. (It’s the hardcore doggie fans Edition.) See below for the Charity component.

CLARITY
It’s set up to be easy to read. It’s no dense tome. There are terrific stories and there’s plenty of material and insights even a non pet owner can enjoy.

CHARITY
• We are donating portions of the money you pay for the book (which is an affordable $2.99. You’d shell out $3 to help dogs, right?) to two local non-profits:

For Doug, it’s the Gulf Coast Humane Society of Corpus Christi, TX.

For me, it’s a low-cost spay and neutering clinic in Allentown, PA (named alliteratively: “No Nonsense Neutering“). They offer low cost services in Reading, Allentown and Quakertown, PA as a humane and preventative alternative to regulating overpopulation through euthanasia. (Unlike PETA who funds mass euthanasia programs secretly. “Fur is murder!” they say, but they have a mass extermination system in place for kittens, rabbits, and puppies. VIEWER CAUTION ADVISED: Previous link has some grisly and disturbing photos.)

VIDEO:
Doug was kind enough to sit down and answer a few interesting questions on video for me. Some I’ve saved for the Bonus Edition for you super fans!  You’ll have to hold tight patiently for a few more days!

In this video (just 80 seconds long) Doug shares what he thinks will most surprise readers about the book.

I hope you’re as excited as we are!

Want a sample to read for free?
Just sign up just below! We’ll be sending it out soon.

Be a fan & Join the Pack of friends and fans of
“Dog in the Gap”

* indicates required