5 Tips for Writers & Creators in 2014 (Infographic)

Valuable Content!

I’m making it my 2014 goal to give my writer and creator friends a lot of valuable content this year to help you get your message out, potently, all year long.

 

This will be a big year for you. You don’t just have to waste hours on Facebook, playing your phone Apps, or punching out blog posts 47 people read. You can offer related products and services based on your strong suits and build momentum.

If you’d like to gain a bit more recognition or make money on the side,  I’ll give you a bunch of ways and ideas for doing that…and no, the point isn’t to somehow get you to buy something from me. I may offer some useful, related things to purchase, but most everything will be free.

 

More importantly, I’ll help you with the marketing and web optimization side of things, so you don’t have to spend hours researching it for yourself. That’s like having two jobs.

 

I was reading Preston Yancey’s blog post the other day where he laments, perhaps even sincerely,

I #don’t hashtag because #ithinkitmakesmelooklikeanidiot and I don’t #knowhowtodoit #right.

Maybe he shouldn’t have to worry about all that. It got me thinking that some people are in the boat right with him…and Jesus,  Buddha, and baked goods.

If this is you…breathe in deeply and calmly. Slowly sip your coffee and relax. It will be okay.

 

You might not know all the big changes. For instance, did you know that Google has changed its main algorithm again? It affect searches. . .a lot. It’s had ripples…like layoffs. Some companies died because of it.

Getting noticed is harder than ever, if you care about that.

And unless you have a hefty following already, then, it matters.

(Rest assured, Preston does have a big following or Zondervan wouldn’t hand him two book deals. They aren’t people of faith precisely. They make take some shanks, but they don’t gamble. They are people who have a business to write about faith in a way that will sell, so they can have bread on their tables…in the wilderness, or, and more likely, in the classy subdivisions of city suburb in the Midwest.) You probably aren’t in Preston’s league.

If you want to just write for fun and the few friends that you attract from Facebook when FB feels like allowing your stuff in the news feed now, that’s cool. But maybe you’re hoping that doing something you love, like writing or creating, can also help you pay the internet bill a bit more, or even get you more exciting opportunities. That’s what worked for me. I write for other people more than ever at this point; and it’s fun to get paid for it. Really. It is.

You’ll find more of that sort of help here in 2014 in addition to other more familiar things you read here when I wax of the unseen and lasting things and get to use this space to explore, in both writing and deeper thoughts.

But, this is the announcement that I’m ready to help and share the info I’ve researched and the work I do in the MARCOM world.

 

To get us kicked off, these are the 5 Best Tips for starting your year off right. These trends are important to consider as you work and create in a noisy world.

Considering writing a blog post about the challenges of changing technology. What might you do or not do about it this year. I’ve made this infographic easy to embed to help you get started, if you want it.

 

Tips-for-Writer-&-Creators

Did that help you? I hope so!

Do you have writer or creator friends, too?
You can share the knowledge. Go ahead and embed this right on your site, if you’d like.

See you soon.xo

(connect with me or sign up for updates in the sidebar)

2014 MARCOM trends

sky

 

For those of you that want to get off to a bang this year…

If you have a product, service, book, or something that you need to get the word out about…this post is for you. OR Maybe you need more work, or some money on the side this year,

here are some marketing trends I’m seeing clearly on the horizon. Jumping on a few of them could help you.

First of all…

• Blogging isn’t enough.

Not at all. It’s just beginning, but you’ll be smart to leverage more creative solutions like these:

 

1. Infographics (and other potent visuals…text is secondary.)

2. Content Marketing (Adding value instead of a hard sell)

3. Short Videos

4. Podcasting (The more you niche, the better you’ll do)

5. Relationship Building (Keep the Long Tail in mind)

6. Story is King (remember to humanize “promotion” into a simple and powerful narrative)

 

Do you have anything coming up in the new year and need get the word out? Start by leaving the info in the comments section, if you’d like. :)

Remember, for more good stuff bookmark this site and visit a bunch, or make it easy on your self and subscribe for direct delivery (nab that in the sidebar)  or the RSS feed (icon at the top of the page.)

See you again soon!

Faith = a Basket of Eggs: In Tribute to David A. Dorsey

eggs

 

So, a dear man died one week ago. Dave, to his students (because he preferred this), and Dr David Dorsey, PhD officially. On Tuesday the chapel was packed for his funeral as hundreds resolutely braved sub zero wind chill to pay respects, support his family, share memories and express their sadness at the loss. For us who remain in this world and knew him the hole of his absence hurts. It actually feels painful.

 

dorsey

 

If I tried to tell you all the things that I loved about my former Old Testament Professor, or the countless benefits to me, or the simple and genuine ways he loved on me and others, I would be typing for days. Suffice it to say just about everyone on Tuesday was in tears and everyone felt the weight of the loss as we remembered his light in this world.

In the next few weeks I hope to share some of the insights I gleaned from this amazing scholar and human being.

For now, I’ll share with you something Dave taught us about faith. Granted, I won’t do it justice; and if you read this and heard differently from him, please add your own amend in the comments section.

So, here goes…
He said the faith of the patriarchs of Israel might not be the kind of faith we suppose it is. Hebrews 11 gives us a “Hall of Fame” of the faithful. We may think that these people trusted and relied on God. They did. But we get the pedigree of it all wrong. The practice of faith is much richer than we might suppose, especially at first glance reading the list of the faithful.

Instead, it’s something like this:

Faith is not about being hopeful about what lies beyond the bend in the future. It not really about a “blind” ascension to trust either. Those are good and important in their ways, but when we speak of the life of faith in terms of the Old Testament faithful, like Abraham leaving everything he knew for the wilderness for instance, we are really talking about a concept much like “putting all your eggs in one basket.”

That’s how Dave put it. The word picture stuck and it stuck good.

With the Life of Faith…
You are deeming God good, trustworthy, and loving and then you put it all on the line.

(So, it’s rarer than you think!)

You stop hedging your bets. You stop saving a little security for yourself. You stop holding something back that gives you a sense of control. You bet the whole thing. You leave nothing back. You. go. in. wholly.

Sometimes, I find eggs in my pockets, or around the house, or in places that I didn’t know they were, like a weird easter egg hunt. Not chicken eggs, of course, but the eggs of my worries. I may have thought I handed the basket over, and perhaps I really did, but life can make you lay a few eggs. Sometimes people throw them at you too.

 

 

Faith, Hope, Love. Those are what remain, yes?

Faith = a Basket of Eggs.

It’s a shocking level of vulnerability: the life of faith.

You can tell when you do it too. You get a mixture of feelings. Great relief that your job is over, your poor skills are not needed any longer, and someone more capable is now responsible and in charge. Whew! Then, you may get a twinge of terror at the power you gave up, but probably never really had anyway. You become all at once very hopeful and very dependent. It’s precarious.

There’s a rare beauty to it.

Sometimes we give up our baskets and sometimes they sort of get pried out of our hands.

Dave was gravely ill for over 3 decades. His was a life of faith. It had to be. And he handed over eggs.

It was a wrestle match, he would tell you. He didn’t always feel faithful. He made mistakes. His candor was humbling. But, through his honesty he became faithful all the more.

There’s something about growing to trust God for each breath, and believing that God revealed himself as a thoroughly good and gracious and generous Creator and Sustainer in the passages of the Old Testament that transformed this brilliant man into a true saint. Not sappy, but real. All at once very strong and stable and yet achingly weak.

Dave was not self-righteous but gracious. Not arrogant in any discernible manner, but loving and open to others. Concerned with others and their lives and largely uncomplaining. Free with his humor and goodwill.

Hear this: You don’t get the privilege to meet people like this very often. You don’t get to be a person like this often. It’s takes an amazing about of formation, re-formation, and transformation. It doesn’t happen by accident or by genetics.

A life of faith means that you hold nothing back. See the difference?

It’s not using power to feel better. It’s giving it over to be fully won over.

 

In a life of faith you love whole-heartedly. Not because it’s safe. It never is. But, because it is good. A life of faith means that you have a sharp, ongoing sense of your own weaknesses and dependence, and that goes overflowing into compassion for yourself and others.

A few days after Dave’s death I was praying in the car out loud as I do sometimes. (I take more comfort in doing this now. People talk on the phone hands-free all the time in their cars and look like they are talking to nobody. Now, I just look like I’m having an important conversation. In fact, I am, especially when I shut up.)

So, I was in the car and I was warring as I too often do with things in the distance. Shadows, possibilities, next steps. I was planning, wondering, and worrying–like I was holding a bunch of eggs and walking on a lake of ice.

And then I said, “No, this just won’t work. I see I’m holding too tightly. I think I have to go all in. I have to have faith. I have to put all my eggs in one basket. Your basket.”

And a song sung by Ella Fitzgerald came to mind. I’ve embedded the audio so you can hear it after you finish.

Then I simply burst into tears, because that’s what a godly and good legacy looks like. Literally, one leaves words to live by. Dave’s words of life and hope and faith were ringing true in my mind in everyday life, even after he’s gone. And I thought, “That’s an amazing man and I was given an amazing gift to know him.” I kept having to wipe away tears for awhile.

 

 

Spirit, you know, is “breath of life”. (The Hebrew and Greek words for breath carry this meaning.) God is Spirit. When you see goodness, when you see sacrificial love, when you see wrongs being made right, you see God. You see the Spirit of the unseen God. Those describers are just part of what and who is impossible to confine or describe fully.

God isn’t just Life Force, but God is that too. And I don’t think Dave lost his own spirit or the Spirit. I think God became greater. The Spirit got so great that it filled him, and his body of water and carbon gave out, finally. It birthed something new and better and unseen and lasting.

And this Spirit and the part of Dave that is Dave (his truest self–his soul) joined up in union with the Great Spirit, somewhere and everywhere, the One, True, Living God who defies reason, explanation, and the limits of us, and even of the universe.

But, Dave didn’t completely leave us. But, my does the sting smart, right now! From my experience I know it dulls in time; but the pain is, at first, ultimate.

Yet, the fragrance of his spirit remains. And it is sweet.

It’s around us when we remember him. The Spirit remains, and Dave’s flavor fused with that true Spirit carries on with us. We miss the more familiar everyday interaction with him so dearly, and always will, until the same happens to us and we are joined somehow together again.

To those who grieve him: his family and friends, I join you in your deep and powerful sorrow. I join you in your joy–that is bitter and sweet–that realizes the gift he was–having known him, been enriched by him, and been intimately connected to him. Your loss is not small.

May you feel the comfort, presence, shalom, and holy goodness of the Spirit of God.

Amen.

 

-Lisa

P.S.
Here is a brief local obituary posting of David A. Dorsey.

 

With these links you can enjoy two of his most well-known books:

 



(egg photo is a Creative Commons image.)

Holiday update: My tech dieting

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I read a post….called…wait for it…

One Month with No Phone — How to Go Phoneless in a Major US City

at Tim Ferriss’ site that made me want to laugh and cry and then shake my head and then sigh…and now…confess.

So, it’s like this…

A whole generation can’t imagine what it’s like to live without a mobile phone and miraculously guest writer, Lane Wood…(sounds like a bowling alley product, right?) managed a whole month without one. He got around it with tons of technology and had to acquire a lot of patience. But, he’s still alive and everything.

But…Um. We do remember that just a few years ago most people didn’t have smart phones, right? Yes? Even you youthful Millenials?

Duh. Not even ten years ago we had stupid phones. Now the phone have a distinct intellectual edge, obviously.

I’m not a ancient relic, but I remember when “communication technology” was finding a creepy phone box thing that eat quarters and held you hostage with its strong metal cord. I would tell the operator, or the computer, my name was “Pick Me Up” so my dad would fetch me from Volleyball practice. The only people who had mobile phones were doctors, and most of them still had pagers. (If you’re clueless here, Google it up, okay.) Things have changed so much in so little time. I can barely remember a time that I wasn’t somehow attached to tech like I am now. CRAZZZZY.

 

Having no money makes you creative apparently, and now Lane’s an evangelist warning us that tech is cramping our lives and making us less human. No, it’s not big news, but I’m glad it’s getting more “air time” anyhow. Seriously.

 

I’m not posting now to pass judgement. Nope. I have changed to adopt the norms this guy has (seemingly) only ever known. Guilty. as. charged. Lane, I thank you. But, it is sort of sad, all of it.

Now to the good news:

In the last few days, because my kids have been on vacation, I have gone on a major diet…not with food…I was bad on that front. No, I haven’t used my phone, Facebook, twitter, Buffer, on been on my blog or or anyone else’s almost at all.

It’s been…NICE!

It’s like being able to breathe again. Lane, I’m with you!

Have you been on any sort of diet this season?

How long could you last without technology?

And I’m curious…what did you think of Lane’s article? Let me know.

On concepts of communal Redemption

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First, let’s start with the word deem.

The word deem has to do with regarding and considering.

Also, we often connote this word with giving something worth. It’s a verb after all.

The monarch deemed the knight fit for duty.

That’s the power of redeeming too.

Redeeming something puts the worth back in.

There is hardly anything that won’t improve with some redemption.

How does it happen? It’s not magic at all.

It pivots on the one offering redemption. That can be anyone, king or not.
Individually or communally.

Redemption reaches out. The reinstitution of worth happens after the deficit is noticed, and after the choice to correct it  has been made. I should rather say put it right, but more on that in a minute.

In redeeming merit is given, or rather given again. This would presuppose that everything has inherent worth at the onset, no matter what. That’s a salient point.

Sometimes redeeming happens without the prerequisite merit–and that is grace. Redemption and grace make a lovely pair.

You may have noticed that we go around deeming things all the time.

You will deem this short article helpful or a waste before you even get to the end of it, for instance.

The real genius of the concept comes when we realize that deeming and redeeming is always available. Offering it and attaining or receiving it. It more commonly found than you think, but you have to be ready to act. You have to be more than ready, but willing too.

So, one more big point:

There is a mutuality in redeeming. And that first smacks as counter-intuitive.

Redemption benefits both parties involved. It’s a communal because of the fact that is it a restorative act. And because it is restorative, it is just.

Want to start spreading redemption? You can help by sharing this on Facebook and letting it loose in your own life in little ways.

(Don’t forget to sign up for the next post-in the sidebar.)