Tag: share

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

The Big NEWS! Book Announcement

This is the news I’ve been waiting to share with you!

If you ever loved a dog, owned a dog, or just wondered why they are so beloved, we have something we (Doug Jackson and me) created with a lot of love.

And it’s not just the book you see below coming soon, there will be a lot of extras coming too. Stayed tuned in August for more details and please join us as we get going at Facebook.

Portions of the proceeds will benefit 2 non profits we’ve selected that care for canine companions.

 

coverDITG

So here’s some details:

1. If you want a pre-launch Review Copy, let me know.

(There will be a limited number released, with special consideration for those who have a tribe and want to help us get the word out.)

2. If you’d like a sample, cool! Sign up for the free stuff in the popup window, or by going to the Free Stuff page to register.

3. The Dog in the Gap Group

• Learn the release date,

• get more details,

• view sneak peaks and extras,

• link up with other “friends of dogs”,

• and follow along as we launch here. Buckle up!

“The Tyranny of the Left Brain”: Thoughts from Len Sweet

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(click photo to enlarge)

As promised, I’m writing a bit more to summarize the fascinating Leonard Sweet event at Evangelical Seminary this week. (Here’s the first one in the series.)

Dr Sweet had some interesting things to say about the legacy and effect of the Protestant Reformation which he calls “The 2nd Wave of Christianity”.

Wave 1: Catholicism (which is still growing in the global East and South).
Wave 2: Protestantism (which is in decline everywhere in the world and got its start by saying “no”.) It seems there is a shelf life to this version of Christianity. More on that in a second.
Wave 3: Pentecostalism (which is flourishing in the global East and South. Other Christian traditions are being influenced by its effect too.)

Sweet says that Pentecostalism is considered something other than Protestantism because it more fully integrates the Third Person of the Trinity (the Spirit) and perceives God as active and engaged in everyday life unlike previous versions of Christianity have done. He said that we in the West are slow to realize this seismic shift because we’ve been focused on Liberation Theology. L.T. accounted for the poor and was in essence created for the poor, but the poor didn’t pick it; instead they picked Pentecostalism.

In the West, we are in a post-Christian era. The “big-box churches” have put an end to most of the “mom & pop” churches, but mainly a reshuffling of Christians is occurring–not an increase of new devotees to Christianity. Sweet mentioned that on the West coast in the U.S. things have moved beyond simply disparaging Christians to open hostility. This promises to be the norm throughout U.S. culture, he says.

Why the “shelf-life” for Protestantism?
Protestantism was birthed just as a technological revolution hit. The moveable type of the Gutenberg printing press was one such breakthrough and Protesters of Catholicism used this technology along with their reforming ideas and desire to make the Bible available for everyone to create a major shift in how Christianity was practiced. According to Sweet, no invention was more anti-social and individualistic than the mass-produced book (you take a book and go off by yourself and absorb it). It seems, no worldview had been so individualistic until that time either (my note).

What happened soon because of that shift was the over-emphasis on the left-brain. “The Tyranny of the Left Brain”

And my what a power it’s had!
What was left behind? Mainly the arts, story using image, memories, relationships, emotional expression and recognition, intuition, creativity and a “whole person” view of Christian (body+mind+spirit).

What was favored? Reasoning, thinking, dissecting, apologetics/critical thinking, and textual language. Sometimes the right brain qualities weren’t just ignored, sometimes they were even despised. Whole sects of Christians took down art and have kept places of worship plain and non visual (More on left and right brain here). Logical left brain thinkers are often thought of as smarter even in our culture today, but it is the right side of the brain were some of the most meaningful things occur. And the combination of the hemispheres in balance makes us most fully alive.

We need both sides of our brain to be fully human.

Now something bigger than Gutenberg as come along: Google. All the information of the world is there for the taking, and the visual is back! Story is back again (and this is the format Jesus used too.) Word-heavy presentations are on the decline as many marketers have already noticed the shift and accounted for it (see ad below). Now we have interconnection of the internet and it’s been supercharged more recently by a new technological revolution even more significant than the internet: social media. (Apparently without Facebook the revolutions and movement toward democracy in the Middle East and in other important parts of the world wouldn’t have happened. So, yeah, it’s a big deal because it makes news and ideas travel so quickly.)

 

Social Media promises something we’ve been missing out on the interconnectedness. But, it cannot deliver fully on it’s promise, because face-to-face relationships are so transforming and vital. The internet and social media start to give us what we as humans crave, but a formidable wall persists that only the messiness of in-person interaction offers.

The shift is here and people are looking for a more holistic (whole) way of perceiving the world. Narratives, metaphors, image, story, and emotion are rushing back into the forefront and the it’s not a trend. It’s the new way the world works.

Future post: In the next post I’ll wrap up and focus on the “power of image” which includes metaphor, symbolism, and the affective powers of the brain and mind. Does Protestantism have a fighting chance?

If you liked this, will you please share it?

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See how the narrative doesn’t need words much anymore?

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Are you a ZOMBIE? 3 Ways to Know if you’re truly stuck and NUMBING-OUT

texting

As a kid I would see adults numb out. (I didn’t know it was that at the time.) They’d get obsessed with hobbies, drink too much, channel surf late into the night, veg-out with a bag of potato chips, flitter about with shopping, or keep their nose in a book. Smart phones hadn’t been invented but going numb abounded!

I sensed I wasn’t like them because I was always moving on to the next adventure. I was sort of powerless as a kid, but I wasn’t stuck. It wasn’t just their actions, it was their faces gave away that something had shut off.

I get it now.

I get that we grow to numb out because it’s a way to reduce anxiety. Anxiety doesn’t lessen with age. In fact, more disappointments have piled up and more is at stake after a few decades of life. Disappointment, pain, fear, and frustration all drive us to numb out. I can’t think of anyone who doesn’t do it in some variety.

The difference is that some people can block and judo chop numbness and start moving again, and others get stuck in a pattern they go back to it–like food, or stay stuck in it–like a bed. That makes you fat and sleepy. Undead. A Zombie.

 

I have to fight off a tendency to go numb and zombie out, too. Life is painful, I get it. But, I’ve realized it’s worth the fight. (It’s an actual life or death struggle.)

Blasting numbness takes skills.

But how can you tell if you’re numb or just in a slump?
Here are 3 Ways:

 

1. You just can’t “get to it” 

Whether it’s that you’re -super busy-, or that you feel the conditions are never quite right to get started, there is a special sort of “stuckness” that signals Numb territory. You meant to. You want to. You should. But, there’s lag and drag.

2. You’re distracted by design

You try to stay busy or occupied (whether you realize it or not). Maybe you check your emails a lot, or play apps or video games, surf the net for reading material or naked people, or scrapbook like mad. Maybe you text a lot, or you have to “get your run on” (frantic exercise), maybe you troll blogs, or do Facebook on your Smart Phone when you find a gap in your day. You want a break! It makes sense.

Or maybe, it’s more subtle. Maybe the kids have crazy schedules of activities you must attend to. Whatever it is, you have to admit that you’re trying to appease to your restlessness. You’re trying to stay moving but really you’re going nowhere. In the end, you only want more “soothing” or movement because you’re still in the same place.

3. You’re less connected

Have you really opened up to a friend lately, face-to-face? Can people get close to you or really know you? Have you avoided getting close to other people because they seem like a pain in the butt? This is because there is something painful about it. You want to avoid that stuff and you want to stay numbed out. People are a great source of anxiety for all kinds of reasons, but disconnection means you’ll stay numb. It’s time to be fearless.

What’s really so bad about going numb or staying numb?

Tons, but I’ll limit it to 3.

• You. Stay. Stuck. (Hardly anything is more frustrating. It’s like a jail. But, you made this jail. It’s time to get out.)

• You stop growing as a person. (Remember the cranky neighbor or the jerk boss? That is or will be you! Don’t be that guy. Remember, the mean librarian or pissed off gym teacher. Don’t let it come to that.)

• Deadness. Zombies look cool in the movies, but…hello…they. are. dead. (and they eat the brains of living people. gross. Wow. How true is that, anyway?)

If you are numb, you are deadened. You can’t feel the good stuff either, like love, acceptance, belonging, and joy. (This stinks because it’s hardly living when you’re numb to the good stuff!) You can’t fine tune numbness. It’s a categorical deadening.

I can’t stress this enough: Don’t be a Zombie.

In the next post, I’ll share best practices for judo chopping numbness in the neck…and getting on with your best life. (Click the content link in the right sidebar to get that post zipped right to you.) 

Now you’ll like this! Check out what a good judo chop can do.

(photo source)

Michael Hyatt says he features the “Best Leaders” (Men)

Note to Readers. As you read this keep in mind I’ve been reading Michael Hyatt’s blog since 2007 and I still really enjoy it. (UPDATE – I stopped reading MH’s blog regularly a few months after writing this) Please read all of this in the spirit of grace and mutual understanding all of it is meant to be wrapped in. I have to ask the questions, but I want amiable solutions.

UPDATE as of July 11, 2013

Michael Hyatt continues to change his blog for the better. More women leaders are visible now (which wasn’t true almost at all since 2007!) and the site has come a long way since I started prodding for a more appropriate and equitable Platform for the Michael Hyatt brand a few short weeks ago.

What I think will also happen is that you will never hear about me and this incident as something he took into consideration. You will never hear him say any of this happened. He will continue to look wise and fair.

He unfollowed me Twitter and to him, I’m probably not a good leader. But, I wasn’t looking for a permission slip to make sure the right thing could happen.

UPDATE as of JULY 2
I’m happy to report that I just checked and Michael Hyatt has adjusted his homepage. Now the videos featured in the sidebar do include some women. VICTORY!

UPDATE as of JUNE 26

Joy Groblebe (claiming the title of Michael Hyatt’s manager) has weighed in below in the comments section saying Hyatt is a poor example of bias. Yet, he still does not have women featured in his video leader interviews See what you think! Is she right?

UPDATE as of JUNE 25!

The post you are about to read was written last week, published in a limited sneak-peak form, and announced on Twitter and Facebook at that point. Though Michael Hyatt has too seldom featured women, yesterday Michael Hyatt did feature his longtime friend, Michele Cushatt (maybe he read the preview of the post you will read below…I’m not sure. But, great timing I must say.). You can read her article here. (It’s about females experiencing rejection. Irony.)

I found out about this surprise and rare post through this personal note from Hyatt on Twitter this morning:

FROM: @MichaelHyatt mentioned “@lisadelay The irony of this is that @MicheleCushatt was featured on my blog yesterday: http://t.co/c560ZMQiBJ”

JUNE 25

He didn’t see the irony… :)
The article is on REJECTION. Someting women leaders and speakers may be experiencing a lot with not just Hyatt (until recently), but also with publishers in general, as Michael explained in his Twitter posts. At this point, the vast majority of Hyatt’s blog guest posts are by men. Will it maintain the status quo of white male domination in leadership expertise? Time will tell if Intentional Leadership will evolve as a Brand that way. I have every hope it will grow more diverse and vital.

# # #

Background: This Spring (2013) I posted this (excerpt):

I’ve noticed something. Not too many male leaders list women authors, leaders, and thinkers in their blogrolls or refer to them in posts. You don’t see that women influence them. What about Christian male leaders? It seems twice as bad.

Michael Hyatt’s “Intentional Leadership” blog is a favorite of mine. I LOVE it. But have you noticed that not one video on his homepage sidebar features a female leader? Does he even realize the omission? Should he maybe be more intentional on this part….I think yes! Read the whole post here.

# # #

FINALLY- the post you’ve been reading this for.
POST WRITTEN JUNE 17.
What I didn’t get to do after that Spring post was follow up. I didn’t get to share Michael Hyatt’s direct correspondence with me that day. It’s far more interesting and surprising that I imagined it would be, and not for any of the reasons I expected.

Here’s that:

hyattbest1

So why don’t females pitch to him? Isn’t that the bigger and more important question? Should we look into that maybe?

Then I asked him if he felt he was hearing from a balance of leadership voices, and here’s his reply:

hyattbest2

I had presumed that Mr Hyatt would give my observation some thought. Maybe he would mention the need to assess he might have a blind spot.

Could there be an unconscious oversight? Were there ways to improve? But, he inadvertently offered up more than he may have realized. His comments only strengthened my contention that a gap, a regrettable gap, exists between men and women in leadership and visibility on his blog, website, but also across the board. This only gained momentum when he continued and mentioned the world of publishing. (see below. The older post is positioned on the bottom and is a continuation of his comment posted above.)

hyatt3

So by his admission the publishing industry  (his experience as the CEO of Thomas Nelson is a Christian outfit) has a massive blind spot.

This is not a surprise, but certainly a disappointment. What are leaders like Hyatt doing to turn the tide if the gap is this vast?

I soon realized the aforementioned blind spots would stay largely “in shadow” that day, but it wasn’t a total loss. Hyatt did show a desire for improvement. [UPDATE – in subsequent blog posts he wrote about Blind Spots -though never did he mention this incident-perhaps it was a blind spot too.]

choward

My exchange with Hyatt is long over and I wish him well. But, I have wonder: Has he for too long wasted his opportunity to his influence how we hear from leaders? Isn’t this the blindness that success and privilege creates?

I’ll let you decide.

APPENDIX:
Others weighed in during our Twitter conversation and things stayed interesting for most of the day, that Spring. Here are just two examples:

bias

howard

Yes, Hyatt has every right to feature only those he pleases, but mentioning that he doesn’t hear from women at the same time as mentioning that he only features “the best” seems deleterious.

Through his leadership we are left to wonder: Are “the Best” really predominantly male? or is Hyatt actually gleaning from a skewed pool?

Nah.

More importantly, does he realize it and will things change “on his watch”? I don’t think both his claims can be true unless he holds a disparaging  view of women in leadership.

And, mind you, I don’t believe he does. I think it’s a genuine blind spot from a well-intentioned male leader (with the current #1 blog on Leadership) who hasn’t quite comprehended or addressed the light-skinned, male privilege he is privy to.

Sometimes a cautionary tale gives us a great lesson. We should learn from this:

None of us are immune to blind spots of our particular privilege.

We must be diligent agents of progress and positive change. That’s my own hope and the reason I have decided to continue the conversation today. The more of us who ask the tough questions of the powerful and prod for the answers and the transformation needed, the better off we will all be. Won’t you join me? To help, Leave a comment or share this post.

SO! Who are the “BEST VOICES”?

In truth, we don’t hear from the “best voices” by doing a google search and poking around. They don’t get pitched to us by the establishment. The “best voices” may not turn up or asked to be heard. Sometimes because it’s too noisy and sometimes it’s because they assume they are not wanted. The stats do not favor minorities (women, the poor, the physically or mentally disabled, the marginalized, and people with darker skin tones), they favor the already powerful.

This means that if you indeed want to have “the best” you must make extra efforts to find and hear from those who don’t have an equal shot. You have to work much harder at it, plain and simple.

As leaders we should admit this. To continue the conversation online please use the hashtag #bestleaders and others can follow the digital footprint and continue onward in the pursuit of improvement

These hard-to-find voices have plenty to offer even if they don’t quite have the following as of yet. The stats don’t make the leader, the character and efficacy does. I think we can all agree there.

In the next post, I’ll talk about the subtle ways language reenforces privilege, especially in the poor opinions and myths perpetuated about women–often unintentionally. It’s sobering. However, I’m skewering the topic not with a pitchfork but a rubber chicken. The point, and my point, isn’t to make enemies, it’s to start the conversation and act as a change agent.