Tag: Facebook

Video followup: Moms Don’t Wait for that Book Deal

Last week in this post, I told you about some of the problems with blogging to get a book deal and the misconceptions that surround the industry of book publishing.

I mentioned that I would be speaking more about ways to make money writing that don’t include some of the typical stuff–like snagging a big book deal, freelance writing, or selling ads on your website. Below is the preview of the first installment–it’s in video form.

There will be much more and we’ll go into depth too.

This won’t be something to read or watch and then move on from. You’ll get to dive into your particular situation and find some answers!

In addition to video content and some related blog posts, I’ll be creating some speedy worksheet downloads that will help with the process.

Here’s a supplemental piece for this video! Is is Free? You bet.

View: worksheet

previewworksheet1

Now for the amazing part.

From the get-go you can make passive income from this series…Right now.

It’s 50/50 profit split.

Just watch the video below and embed it on your website. (twitter and Facebook shares work too)

Here’s the Affiliate link, to take part in the income portion. It only takes a moment to sign up.

This video is a PREVIEW to the introduction of the series. The first video goes into the 2 BIG RULES needed to  be successful as a writer on the side. Do you have to be a mom or a Christian to view it or use the advice?

Nope. That’s just my niche for this endeavor.

Start by watching the preview. For less than a taco to can see the first video in what will be a super helpful series. Then, if you want to be part of the profits, embed it on your website. Only TWO people have to view it for you to make your money back. (That’s the beauty of a 50/50 split!)

Then passive income starts rolling in for you. Sweet, right?

(These will not be available on YOUTUBE. So, come back soon.)

HOMEWORK.

Once you watch the video, think about the two rules as they relate to you and write down YOUR answers. Feel free to share them here too, if that gives you a boost. If you link to your website, we’ll visit.

5 Questions you have to answer before you can be a success.

it's loud
Cory Brown via Compfight

It’s crazy!

4 times this week I’ve been approached for my brain!

I’ve heard things like, “You’ve done a great job strategizing and promoting so-in-so, and I don’t know what I’m doing. I’d like to ________ (be a published author, sell my ebook, get speaking gigs, create a following, etc.)”

So I thought maybe instead of giving the info out time and again I could create a post with strategy tips to get you started if you fall into that category, too.

If you’re a musician, expert, artist, writer, speaker or whatever…it’s harder than ever to get noticed and build a following of those who will want what you have to offer.

It’s the problem of TOO MANY OPTIONS. (It’s paralyzing) 

Most publishers, for instance, won’t even look at your stuff without an agent. They have cut their staffs and gone with sure-bets, like celebrities who hire ghostwriters. (I’m contractually obligated to avoid specifics on that bit.) But, you know what ? Agents want sure-bets too. You’re stuck researching and writing endless proposals to prove you are a good bet that just get rejected after all the hard work most of the time.

It’s even worse if you don’t know your way around a blog, promotion, social media, or ways to integrate what you are doing with the right people. You get stalled!

In the end, making something great is only half the battle.

You have to execute. As Seth Godin says, “You have to ship.”

I’ve found that great “crafts-people” (think good at a certain field: experts, academics, talented artists, experts, artisan, inventors, writers, signers, etc) often lack in the area of marketing themselves well and creating connections that pay off. They do something great, but don’t have the lateral thinking prowess outside their niche to know how to get it sold or stake their claim in their field.

As one person put it, “I’m an academic. I stay in my study and write and hope someone magically wants to read it.”

Well, that won’t work, of course. Others have to know about you to realize that you are amazing.

It’s hard to be good at both craft and marketing / connecting, but those are the people who really make it. Or the people who make it know how to delegate properly for what they aren’t expert in. That’s a KEY point. (Keep that nugget. it’s free.) :) You just can’t do it all.

Here’s the hopeful part!

Even if your aren’t a celebrity or infamous or have someone huge to vouch for you to land a deal, there is a lot you can do to generate buzz, especial if you can mobilize your fans/audience that already trust you. It the wilderness route, but with a little bit of $ and lots of hard work (a.k.a. “bootstrapping”) it can make a dent.

Through bootstrapping and almost no money I get 100,000 visitors. That’s nice and all, but it’s not as fun as helping others realize their goals and dreams.

So, I want to help. This below is some of what I’ve been telling other people as they get started.

Get a piece of paper! (seriously)

If you have something you want to share and make a name for yourself, or you want to start getting compensated for your goods, services, or talents be prepared to answer these questions specifically:

(yes, on paper or in a digital document, right now)

1. Who is your audience and how many people would buy the book (or service or product) from you *right now*?

2. What is your budget for marketing and promotion? (This of course will determine how much can be done.) You shouldn’t go forward if you can’t spend $500 – 1,000 to get the ball rolling. If you don’t have the money, you should save and do a bunch of leg work first on your own. Again, with the bootstrapping.

(This means you have to put what you love to do on hold, or hire out help.)

3. What are you doing already to promote what you have, if anything (website? Facebook page or group? speaking? workshops? readings at the library? church groups? MOPS? social media accounts? gathering an email list of fans?) (Be able to show what, if anything is already being done so it can be can ramped it up, or started if it hasn’t been.)

And what could you do, if you started? (write it down)

4. What connections do you have or people do you know who would help you get the word out? colleagues?  teachers? librarians? leaders? church folks? groups, camps, and clubs? anyone famous or well connected (like to Focus on the Family, for example? ) People in tv, radio, bloggers, local newspapers, or journalists and writers to feature you?

5. What can you offer for free to build trust and gain a following?

That’s it!

…But, sometimes it’s overwhelming! If you’ve haven’t thought to ask these questions, you fall into the category of craft-person more that of “marketer” or “promotion and communications guru”…and that’s fine, but you’ll need help.

I can help. Contact me!

 

“The Tyranny of the Left Brain”: Thoughts from Len Sweet

wholebrain
(click photo to enlarge)

As promised, I’m writing a bit more to summarize the fascinating Leonard Sweet event at Evangelical Seminary this week. (Here’s the first one in the series.)

Dr Sweet had some interesting things to say about the legacy and effect of the Protestant Reformation which he calls “The 2nd Wave of Christianity”.

Wave 1: Catholicism (which is still growing in the global East and South).
Wave 2: Protestantism (which is in decline everywhere in the world and got its start by saying “no”.) It seems there is a shelf life to this version of Christianity. More on that in a second.
Wave 3: Pentecostalism (which is flourishing in the global East and South. Other Christian traditions are being influenced by its effect too.)

Sweet says that Pentecostalism is considered something other than Protestantism because it more fully integrates the Third Person of the Trinity (the Spirit) and perceives God as active and engaged in everyday life unlike previous versions of Christianity have done. He said that we in the West are slow to realize this seismic shift because we’ve been focused on Liberation Theology. L.T. accounted for the poor and was in essence created for the poor, but the poor didn’t pick it; instead they picked Pentecostalism.

In the West, we are in a post-Christian era. The “big-box churches” have put an end to most of the “mom & pop” churches, but mainly a reshuffling of Christians is occurring–not an increase of new devotees to Christianity. Sweet mentioned that on the West coast in the U.S. things have moved beyond simply disparaging Christians to open hostility. This promises to be the norm throughout U.S. culture, he says.

Why the “shelf-life” for Protestantism?
Protestantism was birthed just as a technological revolution hit. The moveable type of the Gutenberg printing press was one such breakthrough and Protesters of Catholicism used this technology along with their reforming ideas and desire to make the Bible available for everyone to create a major shift in how Christianity was practiced. According to Sweet, no invention was more anti-social and individualistic than the mass-produced book (you take a book and go off by yourself and absorb it). It seems, no worldview had been so individualistic until that time either (my note).

What happened soon because of that shift was the over-emphasis on the left-brain. “The Tyranny of the Left Brain”

And my what a power it’s had!
What was left behind? Mainly the arts, story using image, memories, relationships, emotional expression and recognition, intuition, creativity and a “whole person” view of Christian (body+mind+spirit).

What was favored? Reasoning, thinking, dissecting, apologetics/critical thinking, and textual language. Sometimes the right brain qualities weren’t just ignored, sometimes they were even despised. Whole sects of Christians took down art and have kept places of worship plain and non visual (More on left and right brain here). Logical left brain thinkers are often thought of as smarter even in our culture today, but it is the right side of the brain were some of the most meaningful things occur. And the combination of the hemispheres in balance makes us most fully alive.

We need both sides of our brain to be fully human.

Now something bigger than Gutenberg as come along: Google. All the information of the world is there for the taking, and the visual is back! Story is back again (and this is the format Jesus used too.) Word-heavy presentations are on the decline as many marketers have already noticed the shift and accounted for it (see ad below). Now we have interconnection of the internet and it’s been supercharged more recently by a new technological revolution even more significant than the internet: social media. (Apparently without Facebook the revolutions and movement toward democracy in the Middle East and in other important parts of the world wouldn’t have happened. So, yeah, it’s a big deal because it makes news and ideas travel so quickly.)

 

Social Media promises something we’ve been missing out on the interconnectedness. But, it cannot deliver fully on it’s promise, because face-to-face relationships are so transforming and vital. The internet and social media start to give us what we as humans crave, but a formidable wall persists that only the messiness of in-person interaction offers.

The shift is here and people are looking for a more holistic (whole) way of perceiving the world. Narratives, metaphors, image, story, and emotion are rushing back into the forefront and the it’s not a trend. It’s the new way the world works.

Future post: In the next post I’ll wrap up and focus on the “power of image” which includes metaphor, symbolism, and the affective powers of the brain and mind. Does Protestantism have a fighting chance?

If you liked this, will you please share it?

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See how the narrative doesn’t need words much anymore?

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Judo Chop Your Inner ZOMBIE: 3 Ways


 zomtxt

So, first you have to decide if you’re busy or numb.

The last post talked about that. It’s the necessary reading for this post. (Plus, there’s a hilarious Judo Chop knockout 26 second video you should see.)

Maybe you’re some of both. Read on!

Judo Chopping your inner Zombie = Judo Chopping FEAR

If you’re stuck and assuming some Zombie qualities here  are 3 Ways to deal a Judo Chop blow to what’s holding you back! (btw this is the best and funniest example of how an actual Judo Chop works to knock someone out cold. It surprised me!)

1. Move from self-soothing to solutions

Example:

You want another job but as you troll around to find one at a big employment website…you find it’s complicated and tedious. All those stupid forms to fill out again and again! CURSES! You get bogged down. In a bit, you get distracted or you burnout in frustration. Time to check FACEBOOK, Intagram, or Pintrest. . . buzz—-you’re a zombie! (Can’t relate? Just think of anything else that takes a while and how you tend to get bogged down.)

Solution: Change the whole dynamic. Jump to the end.

Use a computer at a library that has a time limit. (Time limits are the death of passivity.) Make a few phone calls that close the gap between you and someone else, and see what’s available with the contacts you already have in real life. Jumping to the end usually involves direct connects. Don’t avoid it.

Find a way to jump over the lag and drag. Reach out for help. For real. JUDO CHOP the Zombie!

2. Look Harder. 

Example: 

You’re bouncing around on Facebook or otherwise dawdling. You feel frustrated, stuck, or disconnected and ineffectual. You see a neighbor in their yard and think something mean or critical about them. BUZZ–Zombie alert! (It’s you!)

Solution: Look harder at what’s bothering you. 

When we start turning on people we are going numb, because we’re trying to anesthetize our own pain by throwing it outward. Start noticing the red flags. You’re numbing out, my friend. Get real about your pain. Take a few (literal) notes. (we’ve all heard the phrase that ‘s turned into a cliché, “Admitting it is the first step.” This is your big chance. But lots of chances will surface. Assess what you are really feeling.)

After that, refer to Step 1. Judo Chop the Zombie!

3. Put in a Gate

gategarden

Example:

You’re at a stop sign and you’re thinking, “Can I make a text from here, or will it take too long?”

or Someone asks you to help on a project and you’d rather sleep, avoid them (in the first place), or find an exit.

Solution: Get your GATE on

The truth is we need boundaries. Using electric fences with barbed wire as some of us are prone to do only disconnects us and keeps us numb.

“Good fences make good neighbors” goes the adage. That doesn’t mean, build a fence to keep everyone out. It means you have neighbors and you need neighbors (some people call this community), but defined boundaries make it better for everyone.

If you have a white picket fence instead of one a federal penitentiary uses, people can see you and you can see them. Busting through in an emergent is possible or you can jump it to reach out. Picket style fences mark off where your sanctuary is and the gate you “install” determines the entry point.

It’s a balance: Don’t use high iron bars like a jailbird, but don’t expect that a boarder row of pansies will get the point across either. If you’re inundated you need a better fence, but to JUDO CHOP your inner Zombie always include a gate.

Boundaries Explained
We need to allocate time for ourselves and what’s really important. This turns out to be people and not things. Things keep us numb. People give us the connection and belonging we are craving. But it’s painful and tricky stuff to be sure. Don’t feel guilt about making boundaries: Our fences need gateways to get let certain things in at certain times.

Want a SECRET WEAPON?

Don’t JUDO CHOP your inner Zombie alone. Grab another Zombie and go for it. Jump the pen of isolation. (more on that in the next post!)

Ending numbness happens in groups. Yes, so do Zombie attacks, but in the end of a Zombie attack there are less brains to go around. So, partner, ally forces, pick someone and make efforts to be a better friend.

Don’t miss that next post! (add this blog to your RSS feed, your bookmark list, or sign up to get instant access when a post goes live. Click in the sidebar to get started.)

 (gate:photo source)

(zombie: photo source)

 

Are you a ZOMBIE? 3 Ways to Know if you’re truly stuck and NUMBING-OUT

texting

As a kid I would see adults numb out. (I didn’t know it was that at the time.) They’d get obsessed with hobbies, drink too much, channel surf late into the night, veg-out with a bag of potato chips, flitter about with shopping, or keep their nose in a book. Smart phones hadn’t been invented but going numb abounded!

I sensed I wasn’t like them because I was always moving on to the next adventure. I was sort of powerless as a kid, but I wasn’t stuck. It wasn’t just their actions, it was their faces gave away that something had shut off.

I get it now.

I get that we grow to numb out because it’s a way to reduce anxiety. Anxiety doesn’t lessen with age. In fact, more disappointments have piled up and more is at stake after a few decades of life. Disappointment, pain, fear, and frustration all drive us to numb out. I can’t think of anyone who doesn’t do it in some variety.

The difference is that some people can block and judo chop numbness and start moving again, and others get stuck in a pattern they go back to it–like food, or stay stuck in it–like a bed. That makes you fat and sleepy. Undead. A Zombie.

 

I have to fight off a tendency to go numb and zombie out, too. Life is painful, I get it. But, I’ve realized it’s worth the fight. (It’s an actual life or death struggle.)

Blasting numbness takes skills.

But how can you tell if you’re numb or just in a slump?
Here are 3 Ways:

 

1. You just can’t “get to it” 

Whether it’s that you’re -super busy-, or that you feel the conditions are never quite right to get started, there is a special sort of “stuckness” that signals Numb territory. You meant to. You want to. You should. But, there’s lag and drag.

2. You’re distracted by design

You try to stay busy or occupied (whether you realize it or not). Maybe you check your emails a lot, or play apps or video games, surf the net for reading material or naked people, or scrapbook like mad. Maybe you text a lot, or you have to “get your run on” (frantic exercise), maybe you troll blogs, or do Facebook on your Smart Phone when you find a gap in your day. You want a break! It makes sense.

Or maybe, it’s more subtle. Maybe the kids have crazy schedules of activities you must attend to. Whatever it is, you have to admit that you’re trying to appease to your restlessness. You’re trying to stay moving but really you’re going nowhere. In the end, you only want more “soothing” or movement because you’re still in the same place.

3. You’re less connected

Have you really opened up to a friend lately, face-to-face? Can people get close to you or really know you? Have you avoided getting close to other people because they seem like a pain in the butt? This is because there is something painful about it. You want to avoid that stuff and you want to stay numbed out. People are a great source of anxiety for all kinds of reasons, but disconnection means you’ll stay numb. It’s time to be fearless.

What’s really so bad about going numb or staying numb?

Tons, but I’ll limit it to 3.

• You. Stay. Stuck. (Hardly anything is more frustrating. It’s like a jail. But, you made this jail. It’s time to get out.)

• You stop growing as a person. (Remember the cranky neighbor or the jerk boss? That is or will be you! Don’t be that guy. Remember, the mean librarian or pissed off gym teacher. Don’t let it come to that.)

• Deadness. Zombies look cool in the movies, but…hello…they. are. dead. (and they eat the brains of living people. gross. Wow. How true is that, anyway?)

If you are numb, you are deadened. You can’t feel the good stuff either, like love, acceptance, belonging, and joy. (This stinks because it’s hardly living when you’re numb to the good stuff!) You can’t fine tune numbness. It’s a categorical deadening.

I can’t stress this enough: Don’t be a Zombie.

In the next post, I’ll share best practices for judo chopping numbness in the neck…and getting on with your best life. (Click the content link in the right sidebar to get that post zipped right to you.) 

Now you’ll like this! Check out what a good judo chop can do.

(photo source)